The tech giant intends to completely change its ad targeting, though not for a couple of years. Google has announced that it will be altering its mobile marketing tracking on the Android operating system which runs on billions of devices worldwide. The move is a response to a privacy issue that its top rival Apple has already addressed in iOS. The mobile marketing move has already been made be Apple, which made a similar shift for its iPhones. This strategy to alter ad tracking is the result of rising pressure…
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How Mobile Marketing Has Taken Over the World
Research states that a high percentage of the population stays connected to their pocket companion almost all day. You can do nearly everything from your phone, from checking emails and watching videos. You can also follow insider trading at a company you own shares in. As technology is evolving, so is the business world. Mobile marketing has taken over the world by storm. The article will give you all the details you need to know about mobile marketing, so stay put. What is mobile marketing? Mobile marketing is a marketing…
Read MoreFacebook says iPhone 12 launch will disrupt online and mobile advertising
The social media giant pointed to Apple’s changes to its privacy policies. Facebook has stated that changes Apple Inc. has made in conjunction with the launch of its upcoming iPhone 12 will be deeply harmful to the social network’s capacity to place personalized ads in front of its users. The social network giant also sated that Apple’s changes will be harmful to app developers. Facebook explained that the newest iOS privacy changes that will come with the iPhone 12 will be crippling to the social network’s capacity to place personalized…
Read MoreDesktop ads hit harder by pandemic than mobile advertising
Adverts running on smaller screens didn’t suffer as much from the coronavirus crisis as those for laptops. Mobile advertising didn’t experience as bad of a hit from the coronavirus pandemic’s impact as desktop ads did during the first quarter of 2020. This, according to the Q1 Quarterly Mobile Index report published by the PubMatic adtech company. The report included the results of a data analysis conducted by the company. Its analysis revealed that mobile advertising impression volume on publisher sites remained essentially unchanged when comparing periods before and after the…
Read MoreAmazon mobile video ads to challenge Facebook and Google
Amazon wants a piece of the digital advertising marketing space that’s currently dominated by Facebook and Google. A new form of Amazon mobile video ads is to be introduced to the eCommerce giant’s smartphone shopping app. Amazon reportedly intends to sell video spots on its mCommerce platform. Amazon has been testing the ads on the iOS platform and plans to rollout a test for Android later this year. For several months, the Amazon mobile video ads have been on Apple’s iOS platform, according to people who are familiar with the…
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