Mobile ad reach was greater last year than ever before, Nielsen

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The results of a new data analysis indicate that more online consumers were reached in 2017 than previous years. Mobile ad reach has made massive progress in the Philippines where they made it in front of more consumers than ever before last year. The Nielsen media research firm released a report showing the mobile advertising performance outpaced other forms of digital ads. They also surpassed the total from the year before. This analysis was published in the company’s Nielsen Digital Ad Ratings Benchmarks report. That report involves an analysis of…

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Facebook mobile ads drive social network’s revenue to $12.97 billion

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Advertising sales for smartphones and tablets has generated a powerful growth for the company. Facebook mobile ads sent the social network’s revenues considerably higher as the company reported it brought in $12.7 billion in Q4 2017. That figure represents a year over year growth of 47 percent over the previous fourth quarter’s $8.81 billion. The Facebook mobile ads revenue made up about 89 percent of the total earnings the company generated in the fourth quarter. In 2016’s last quarter, mobile advertising sales represented about 84 percent of total revenues. The…

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Facebook mobile ad growth drives the social network’s earnings higher

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The company’s financial performance moves upward despite criticism regarding Russia’s U.S. election interference. Facebook mobile ad growth is pushing the company’s earnings upward despite the negative press the company has been receiving. The social network has received heavy criticism regarding the role it played in Russia’s interference in the American presidential election last year. The company revealed that its quarterly revenue has spiked to $10.3 billion, a massive year over year growth. Facebook’s quarterly revenue of $10.3 billion is significantly higher than it was in the same quarter in 2016,…

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Mobile ad revenues drive 24 percent Alphabet earnings jump

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Google’s parent company boosted its income to a staggering Q3 $27.8 billion from smartphone marketing’s influence. Alphabet, Google’s parent company, reported that exceptional mobile ad revenues have driven stronger than anticipated advertising sales. It has also led to greater than expected operating margins. This boosted the company’s shares as investor concerns were assuaged regarding the higher cost of mobile user acquisition. Third quarter 2017 Alphabet revenues spiked by 24 percent, bringing them to $27.8 billion. This was considerably higher than the projected quarterly revenue of $27.2 billion. Of that, $6.7…

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Mobile holiday marketing campaigns appreciated by customers but underused by retailers

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A recent survey revealed that shoppers love these campaigns but digital marketers aren’t using them enough. The results of a new survey show mobile holiday marketing campaigns are popular and welcome among consumers. However, it also revealed that digital marketers aren’t taking full advantage of this opportunity to reach their target market at this most important time of the shopping year. The survey was conducted by YouAppi, a mobile growth marketing platform for several top brands. The firm conducted a comprehensive survey and released the results this week. It involved…

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Mobile ad spending will comprise 62 percent of digital advertising totals in 5 years

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The increase in smartphone advertising will be a main driver for the entire digital marketing industry, said eMarketer. While TV continues to be the top Indian advertising platform, the rising demand for smartphones is propelling mobile ad spending upward and is predicted to continue doing so. eMarketer predicts that mobile advertising budgets will rise along with the availability of inexpensive 4G handsets and dropping data prices. Advertising over mobile channels is expected to increase by 85 percent throughout 2017, said the firm. A mobile ad spending increase of that size…

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Mobile marketing trends lead global ad spending growth

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New research has revealed that by 2019, advertisers will put more money into smartphone and tablet ads than traditional media. Mobile marketing trends are showing an extremely strong growth rate, to the point that ad spending for smartphone and mobile will soon be leading the way. This, according to a recently released forecast put out by the Zenith media measurement company. It showed that mobile ad spending will rise by $27 billion – that is, a 34 percent growth rate – this year. This suggests that this year’s mobile marketing…

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Mobile ad response depends on the weather at the time

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New research has shown that there’s a lot more to the success of smartphone advertising than design and message. Marketers need to take a great deal into account in order to gain a positive mobile ad response from their target market. That said, according to recent research, there may be certain factors involved in the way a consumer responds to advertising that are out of a marketer’s control. The weather appears to have a measurable impact on the way consumers view and react to an ad. The study showed that…

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Worldwide mobile marketing spend to break the $100 mark this year

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The MAGNA forecast predicts ad revenue over mobile channels to rise by 3.7 percent worldwide this year. Global mobile marketing spend is expected to break the $100 billion level for the first time, according to a MAGNA report. In fact, the prediction suggested that it may even reach $110 billion. This milestone arrived in the same year that digital (including mobile) is expected to pass TV ad spending. Mobile has been the main driver of digital advertising. Fifty four percent of digital ad sales are now generated by smartphone impressions…

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Bing mobile advertising steps up its game with targeted ads

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The search engine is clearly working to offer rival marketing products to Google, the undisputed leader. Bing mobile advertising has amped up its offerings with the pilot launch of its new targeted ad platform. This move lays the foundation to establish the Microsoft developed search engine as a rival for Google AdWords. Bing Ads is designed to give marketers greater control over their audience and spend. The new Bing Ads has broadened device targeting capabilities so marketers can add precision to their bids, aiming at consumers using certain specific types…

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Mobile ad study reveals this marketing technique is generating responses

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IAB research published in a recent report provided considerable insight into the effectiveness of this advertising. New mobile ad study findings from IAB showed that smartphone advertising is producing a consumer response nearly half the time. The research was first published this week and underscored the effectiveness of ads displayed over this channel. The mobile ad study pointed out that more than two out of every three people – that is, 63 percent – now have smartphones that they use at least one time every thirty minutes. The authors from…

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