Tag: mobile advertising

This common mobile marketing technique gets 75 percent of consumers to buy

Sam Lambert
Mobile marketing data - 75 percent purchase

A new survey has found that this simple form of advertising is driving shoppers to purchase. According to the newly released results of an annual Consumer Insights survey conducted by Vibes, 75 percent of consumers say that receiving text mobile marketing message advertisements regularly drives shoppers to make a purchase from brands. Among the survey respondents, 54 percent said they had made a purchase based on a digital wallet offer. The survey involved the participation of more than 1,000 consumers who regularly use their smartphones and other mobile devices to…

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Google announces mobile marketing tracking overhaul for Android

Jorge Gonzalez

The tech giant intends to completely change its ad targeting, though not for a couple of years. Google has announced that it will be altering its mobile marketing tracking on the Android operating system which runs on billions of devices worldwide. The move is a response to a privacy issue that its top rival Apple has already addressed in iOS. The mobile marketing move has already been made be Apple, which made a similar shift for its iPhones. This strategy to alter ad tracking is the result of rising pressure…

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How Mobile Marketing Has Taken Over the World

Guest Post
how to mobile marketing

Research states that a high percentage of the population stays connected to their pocket companion almost all day. You can do nearly everything from your phone, from checking emails and watching videos. You can also follow insider trading at a company you own shares in. As technology is evolving, so is the business world. Mobile marketing has taken over the world by storm. The article will give you all the details you need to know about mobile marketing, so stay put. What is mobile marketing? Mobile marketing is a marketing…

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Facebook says iPhone 12 launch will disrupt online and mobile advertising

Sam Lambert
iPhone 12 - Facebook login screen on iPhone

The social media giant pointed to Apple’s changes to its privacy policies. Facebook has stated that changes Apple Inc. has made in conjunction with the launch of its upcoming iPhone 12 will be deeply harmful to the social network’s capacity to place personalized ads in front of its users. The social network giant also sated that Apple’s changes will be harmful to app developers. Facebook explained that the newest iOS privacy changes that will come with the iPhone 12 will be crippling to the social network’s capacity to place personalized…

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Desktop ads hit harder by pandemic than mobile advertising

Jesse Collins
Mobile advertising - mobile and desktop - research

Adverts running on smaller screens didn’t suffer as much from the coronavirus crisis as those for laptops. Mobile advertising didn’t experience as bad of a hit from the coronavirus pandemic’s impact as desktop ads did during the first quarter of 2020. This, according to the Q1 Quarterly Mobile Index report published by the PubMatic adtech company. The report included the results of a data analysis conducted by the company. Its analysis revealed that mobile advertising impression volume on publisher sites remained essentially unchanged when comparing periods before and after the…

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