QR Code Press

ARworks creates virtual fashion show for Vodafone

04/26/201204/26/2012 Stephen Vagus

Augmented reality and fashion join forces once again Telecommunications company Vodafone has teamed with ARworks, a developer of augmented reality applications, to bring new technology to its upcoming fashion show. ARworks has developed an experience for Vodafone built upon the JUNAIO augmented reality platform. Augmented reality is becoming more popular in the world of fashion, especially for designers who are looking for a new medium through which to show off their talent. Consumers have taken a liking to augmented reality because of the interactive experience it provides. Augmented reality fashion…

Fashion may dictate the success of wearable technology

03/23/201403/19/2014 Media24

Virtual Fashion Shows wearable technology

Fashion has a role to play when it comes to wearable devices Wearable technology is gaining momentum as more tech organizations announce plans for high-tech glasses, watches, and other gadgets. While people have shown a lot of interest in these devices, it is still difficult to say whether wearable devices will become commercially successful. Wearable devices are often billed as convenient and cutting edge, but what may actually determine their success may be whether they can be considered fashionable. Fashion plays a major role in society as a whole. While…

Wearable technology fashion show dazzles NYC

02/25/201402/22/2014 Julie Campbell

From Google Glass to shoes made in a 3D printer, it looks as though tech based apparel is coming our way. Until very recently, wearable technology was a concept essentially limited to stiff looking smartwatches, fitness tracking wrist bands, stick-ons, and even the occasional necklace pedometer. However, New York City was among the first to see this category transformed into something fashionable. If there’s one thing that could be said about wearable technology of virtually all kinds, until now, it’s that it wasn’t very attractive. As fun and functional as…

Survey shows that QR codes are big in the automotive sector

12/24/201212/24/2012 Sam Lambert

DMEautomotive highlights QR code interaction among automotive consumers DMEautomotive, an automotive marketing firm, has released the results of a new national survey that focuses on consumer interaction with QR codes. QR codes are widely used marketing tools that have been successful in engaging consumers in a dynamic fashion. The codes have seen relatively limited use in the automotive sector, but DMEautomitive suggests that the codes have strong potential therein. The survey shows that QR code interaction in this sector is on the rise and that consumers are finding value in…

Fashion industry opens its arms to augmented reality

09/21/201109/21/2011 Sam Lambert

The fashion world is beginning to welcome augmented reality with open arms. The popular fashion retail store Hugo Boss in Britain has erected a 26-foot media wall that acts as a virtual dressing room. The store, which is only a month old, has also launched a website that will serve the same purpose. The move is inspired by a fashion show that was held in Beijing in April, which featured models accompanied by virtual counterparts as they trekked the catwalk. While Hugo Boss amazes shoppers with its new virtual dressing…