QR codes are used, but not for purchasing

QR Code Marketing

A new study conducted in the U.K. and Japan has shown that the barcodes are being scanned but not to buy. The results of a Euromonitor retail technology survey have just been released and they have shown that while QR codes are being scanned by consumers, they are not being used for shopping. The study included the participation of consumers in fifteen different markets. Beyond the use of QR codes, it identified a number of mobile commerce trends. It indicated that consumers in the United Kingdom and in Japan have…

Read More

QR codes lose steam in magazine ads

QR codes in magazines

The share in this printed format for the barcodes has fallen to 70 percent. According to the latest results of a Nellymoser study, the mobile responses that the print ads in magazine are having are continuing along in their evolution, as 20 percent of the activations that are generated through these ads come from image-based activations – for example, invisible watermarks – as opposed to QR codes and other barcode based activations. The study looked into the results that were produced by more than 170,000 pages in leading publications. Nellymoser,…

Read More

QR codes demonstrate considerable success in Pitney Bowes research

QR Codes

The survey showed that more than a quarter of consumers aged 18 to 34 had scanned a barcode. Pitney Bowes Inc. has released the results of their most recent survey in a report that demonstrated that QR codes have gained a significant amount of acceptance among consumers in the Western world. North American and European consumers both showed an increase in use of the barcodes. There were 5,000 consumer participants in the study, which reported that there is an average use of QR codes of 15 percent among all age…

Read More

Survey shows that QR codes are big in the automotive sector

QR codes automotive car

DMEautomotive highlights QR code interaction among automotive consumers DMEautomotive, an automotive marketing firm, has released the results of a new national survey that focuses on consumer interaction with QR codes. QR codes are widely used marketing tools that have been successful in engaging consumers in a dynamic fashion. The codes have seen relatively limited use in the automotive sector, but DMEautomitive suggests that the codes have strong potential therein. The survey shows that QR code interaction in this sector is on the rise and that consumers are finding value in…

Read More

GMO Japan Market Intelligence shows QR codes are popular in East Asian markets

QR Code Statistics

QR code usage – still room to grow. QR code awareness is a somewhat serious issue for marketers looking to reach out to mobile consumers. The codes have been very proficient in helping establish the mobile marketing industry, but many consumers around the world are still unfamiliar with the black and white blocky patterns. Indeed, consumer awareness of the codes is believed to be quite rare outside of Japan. This may not be the case, however, according to a new survey from GMO Japan Market Intelligence, a business and market research…

Read More