Facebook AI strategy pays people for their data in attempt to overcome biases

Facebook AI - Facebook app download

Artificial intelligence systems are highly criticized for built-in unfairness, particularly in facial recognition. In an effort to help boost the fairness of Facebook AI technology, the social media giant is rolling out a new paid program to reduce built-in biases in its facial recognition software. Facial recognition is notorious for failing in attempts to classify women and people of color. To improve Facebook AI, particularly in facial recognition, the company has rolled out a new data set for its researchers that includes a diverse group of actors who were paid…

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Six Essential Measures to Boost a Website’s Performance and Visibility

Six Essential Measures to Boost a Website's Performance and Visibility

Being a website owner is extremely necessary for every business, especially when everything in our world is going digital. However, getting Google to notice your website is another thing altogether. A website with high visibility on Google has more chances of showing up on SERPs when people search for related queries. And it is not always easy to achieve this. There are billions of webpages on the internet, and it will take a lot of work and determination to make yours stand out in the crowd. On the other hand,…

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Will QR code adoption in 2021 break 2020’s records?

QR code adoption - person holding phone displaying QR code

The barcodes are continuing to climb in popularity and use after having had their best year. QR code adoption took off at unprecedented rates last year due to the impact of the pandemic as companies, governments and individuals sought ways to complete more tasks contact-free, simply and affordably. That said, the usage trends this year are continuing to climb for the quick response codes. This has led mobile marketing and commerce experts to speculate that 2021 may prove to be a bigger year for QR code adoption than last year.…

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7 Branding Trends to Lookout for in 2021

Branding trends for 2021 #digitalmarketing

What’s your main marketing takeaway from last year? We can’t undo all the emotional stress, economic and existential crises 2020 brought, but we cannot deny that in the midst of battling those foes, branding trends shifted gears exponentially. What was once seen as modern and revolutionary, became old fashioned overnight. Not to mention that the term “conventional” completely lost its meaning. “New Normal” on the other hand, overstayed its welcome, but it seems it’s here to stay. Why are Trends Important in Branding? Every brand must reflect three major aspects:…

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