Facebook’s virtual reality investments have lost almost $20B since 2020

Virtual reality - Facebook investment

Last quarter alone, Meta spent $2.96 billion to continue the company’s attempt to build the metaverse. Meta has been aggressively pursuing its virtual reality metaverse world, but this pursuit has come with a large price tag as the company has consistently lost money on the effort until now. The metaverse is meant to allow users to navigate a VR world in the form of their digital avatars. The Facebook parent company has released its first quarter 2022 financial results and has revealed that this year alone, the virtual reality investments…

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Hidden QR codes worked into Marvel Moon Knight scenes

QR codes - Comics

The quick response barcodes redirect the show’s viewers to a free edition of the webcomic. The Marvel series Moon Knight reached instant popularity, but it was only the most observant viewers that spotted the QR codes tucked into scenes throughout the first season. Though many people missed the quick response barcodes, the spotlight has now been placed on them. Moon Knight executive producer Grant Curtis was recently interviewed by Variety magazine, revealed how the editors of the show hid the QR codes discreetly into the scene backgrounds. Following the interview,…

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YouTube Go to shut down in August, bringing offline videos to an end

YouTube Go - News - YouTube Logo

Google announced that the app will be brought to an end, recommending that users install the main app. Google recently announced that YouTube Go will be shutting down starting in August 2022, after which point videos will not be available for viewing offline. The company recommended that users download the standard app to stream the videos instead. The YouTube Go lightweight application first launched in 2016. Among its most popular features is the offline viewing as well as nearby sharing. The application was developed with emerging markets in mind. Like…

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QR code billboards aim to draw attention to anti-tobacco campaign

QR code - Stop smoking- Cigarettes

The #IndiaVsTobacco campaign was launched in Bangalore by Karnataka Health Minister Dr. K Sudhakar. A vibrant QR code is the crowning jewel of a new #IndiaVsTobacco billboard campaign launched in Bangalore with the goal of making the country tobacco-free. The quick response barcode makes it possible for people to scan the posters to inform themselves. The tobacco campaign’s QR code is printed visibly on all posters and billboards, which will be displayed throughout Bangalore to help boost interactive engagement with respect to the health impact of using tobacco products. Each…

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How To Select The Right Influencer For Your Brand

influencer marketing

Many business owners are experimenting with different marketing strategies to entice existing and potential customers to avail themselves of their products and services. One of them is influencer marketing, an effective digital marketing strategy that enables you to reach a larger target market and drive sales. At its core, influencer marketing is all about collaboration and partnership. You’re paying a person or a group to advertise, feature, or positively promote your brand to their existing audience. Some people may also see this as ‘paid word-of-mouth.’ However, influencer marketing can only…

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