A new YouTube AR feature lets viewers virtually test products before buying

YouTube AR feature - woman applying makeup - lipstick

YouTube has launched an augmented reality (AR) program designed to benefit brands, influencers and consumers. A newly announced YouTube AR feature, allows viewers to “Virtually Try-On” beauty products. The google-owned social video platform now gives brands the opportunity to match with influencers and allow these vloggers’ viewers to test products virtually. Viewers can digitally sample makeup before buying. Using their phone’s camera, YouTube viewers who access videos with the YouTube AR feature, can use the camera like a mirror to digitally sample makeup products, such as a shade of lipstick,…

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Amazon Spark shuts down after two-year flop

Amazon Spark - Amazon logo on mobile phone

The eCommerce giant has sacked its Instagram-like mobile shopping social media platform. Never heard of Amazon Spark? You’re not alone. Spark was offered to only Amazon Prime members, and in its two years of existence, it failed miserably. The main reason? This social media shopping feature was a ghost town. Spark has been removed from both Amazon’s website and app. Amazon Spark, which could once be accessed via the company’s website and app, has been removed. The shopping tool, which was introduced about two years back, was designed to allow…

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4 Tips to finding a reputable web design company in Philly

website design

Building a website for your business is crucial nowadays. It serves as a portfolio of the services that you offer, the skills you possess, your products, a list of clients you work with, and other vital information about your business. If you have a good website, you increase your chances of getting clients and marketing your business. However, specific issues erupt when people are in the process of creating a new business. Some of them may not have in house staff that can do that for them. Therefore, finding a…

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Google to target smartphone shoppers with new mobile advertising strategy

mobile advertising strategy - Google search on mobile device

Google intends to push new ads on its apps to boost revenue from mobile shoppers. The Alphabet Inc. owned company is enhancing its mobile advertising strategy and plans to place ads in several new spots on its apps. The expansion of its advertising real estate will include ads featured on the homepage of its smartphone app worldwide, more ads in Maps as well as ads with image galleries in search results, reports Reuters. Google wants to make it easier for its users to discover and buy new products. The search…

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