1850 Coffee QR codes provide consumers with transparency and tracing

1850 Coffee QR codes - coffee beans in sack

The quick response barcodes system uses IBM blockchain technology for Farmer Connect. Customers will soon be scanning 1850 Coffee QR codes to learn more about precisely where their beans came from. The brand is the first in its category in the US to offer complete traceability for this favorite morning beverage. The 1850 QR codes leverage blockchain tech from IBM. It allows consumers to scan the barcode through the use of the Thank My Farmer app. From there, they can find out just where their 100 percent Columbian Coffee came…

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Fitbit health data won’t be used for Google marketing purposes

Fitbit health data - person wearing fitbit pointing at laptop screen

The tech giant made the promise as it seeks to gain European Union approval to acquire the fitness tracker. In an effort to earn the European Union’s approval to purchase the fitness tracker company, Google has promised Fitbit health data will not be used to target advertising. The EU has voiced a range of antitrust concerns about Google’s acquisition of the wearables firm. “This deal is about devices, not data,” said a spokesperson from Google in a recent CNET report. “We appreciate the opportunity to work with the European Commission…

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What Is The Difference Between SEO And SEM?

What Is The Difference Between SEO And SEM

You might have heard the acronyms SEO and SEM mentioned frequently in relation to the digital marketing space, and although they might sound very similar, they are quite different approaches to digital marketing. Basically, SEO (search engine optimisation) involves optimising a website in a variety of ways to achieve higher rankings on search engines via organic search results. SEM (search engine marketing), however, is related to traffic and visibility gained from both organic and paid search. There’s a bit more to it, so in this article we take a look…

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YouTube has opened up an AI generated replies feature for its creators

AI generated replies - YouTube - Laptop

This feature is meant to allow creators to post automatically produced responses to audience comments. YouTube recently announced a tool for creators to use AI generated replies to engage with their audience through the comments more quickly. The feature is called Smart Reply and uses artificial intelligence to produce appropriate responses. In this way, the YouTube Studio can be used to post AI generated replies to user comments without the need for the creator to actually type them. Google is already rolling out the feature so that creators can start…

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Facebook boycott slashes $72 billion from the social media giant’s earnings

Facebook boycott - scribbling out faceook logo - mobile phone

Zuckerberg’s company earned more than $100 billion in digital ad sales in 2019. A huge list of major multinational companies has joined a Facebook boycott due to the social media giant’s policies on hate speech. The companies have stated that the platform’s efforts to remove hate speech are inadequate. Among the companies that have joined the Stop Hate for Profit campaign including a Facebook boycott include Unilever, Coca-Cola, Verizon and Starbucks. All the companies on the rapidly growing list have vowed that they would put their social media ads on…

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