The ultimate guide to off-page SEO

The ultimate guide to off-page SEO

When it comes to SEO, there are two types you need to consider – on-page and off-page SEO. This guide is going to focus on off-page. You’ll learn what it is and how to use it to drive traffic.  What is off-page SEO?  Off-page SEO is everything that doesn’t take place on your own website. All the components such as backlinks, social shares, and reviews contribute to off-page SEO. The more traffic your site receives from external sources like these, the higher it can rank in search engines. On top…

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ByteDance acquires Pico virtual reality company

Virtual reality - Acquisition

The TikTok owner is moving ahead with new VR strategies through the headset maker purchase. ByteDance, the company behind the popular TikTok app, has just acquired Pico, a virtual reality technology start-up. The start-up is the third largest maker of VR headsets and other equipment in the world. ByteDance announced that the new acquisition represents the company’s first major steps into virtual reality. At the time this article was written, the company, which is based in Beijing, China, had not disclosed the size of the acquisition of Pico. That said,…

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Top 5 Reasons Why Ecommerce Businesses Should Invest In Social Media Marketing

Top 5 Reasons Why Ecommerce Businesses Should Invest In Social Media Marketing

In this digital world, digital marketing has become the new way of marketing almost every and any kind of business. And social media has become one of the most crucial parts of digital marketing. Social media marketing is almost overtaking the traditional way of marketing.  When you are running an eCommerce business, it is worth investing your time and money in social media marketing for several reasons. Whether you want to develop brand awareness or want to build trust between your target audience, social media advertising has a lot to…

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WPTV announces the launch of its news QR codes

News QR codes - QR code scan

The resurgence of the quick response code during the pandemic inspired this mobile marketing use. WPTV out of West Palm Beach, Florida has rolled out news QR codes to help its viewers to more conveniently access the content they want to see. These barcodes have become more popular than ever before as they are affordable and contact-free. The news QR codes will be displayed on occasion so that WPTV viewers will be able to see them on the screen. The purpose of the barcodes is to make it easier for…

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Instagram for kids going ahead despite controversy, says Facebook

Instagram for Kids - Children using mobile phones

The social network has confirmed its plans to create a platform targeting children under 13 years old. This week, Facebook confirmed that it continues to plan to create an Instagram for kids 13 years old and younger. The company is going ahead with the plan even as lawmakers have been calling for it to step away from those intentions. At the same time, Facebook announced updates for addressing younger user safety on its platforms. The announcements regarding the Instagram for kids plans were made on the official Facebook blog. There,…

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