YouTube mobile shopping ads to help Google capitalize on the consumer-YouTube relationship

YouTube Mobile Shopping Ads - YouTube Mobile

Google is extending its mobile shopping ads network reach to engage consumers on YouTube. YouTube mobile shopping ads will be added to the popular video platform’s mobile app. A growing number of mobile users are heading to YouTube to watch reviews and obtain recommendations. This gives Google the opportunity to target these users with engaging and shoppable types of ads. YouTube users are more open minded to discovering new content when browsing their home feed. According to the director of YouTube product management, Nicky Rettke, YouTube is taking notice of…

Read More

New feature Facebook News to launch on Facebook’s mobile app in the US

Facebook News - Social Media - Information

Facebook is testing a new way to give its user more control over the stories they view. The social networking giant is trailing Facebook News via its mobile app in the United States. The company has reportedly begun testing a news hub that is dedicated to providing users with quality news. The purpose of the hub is to give users greater control over the stories they see to deliver an experience that is more relevant and personalized. The hub has a “Today’s Stories” section curated by the company’s team of…

Read More

HarvestMark QR code allows companies to view key customer insights

HarvestMark QR code - Packaged strawberries

HarvestMark has developed a tool that allows food companies to improve customer satisfaction. By applying a unique HarvesMark QR code to their products, food companies can gain insights into their customers, including where and why they purchased the food item as well as how they chose to consume it. QR codes can provide companies with benefits including traceability and brand awareness. Improving customer satisfaction is important for companies that want to succeed and drive their business forward. Quick response (QR) codes applied to the products they sell can be beneficial…

Read More

Snapchat Adidas mobile game lets players buy special baseball cleats

Snapchat Adidas mobile game - Image of Adizero Red Adidas Shoes

Adidas partners with Snapchat and Dick’s Sporting Goods to launch a shoppable 8-bit mobile game. The Snapchat Adidas mobile game, called “Baseball’s Next Level,” is an 8-bit mobile game available on the social app. The game, which is the result of a partnership between the German sportswear giant, the social app, and the American sporting goods retail company, lets Snapchat users play as MLB athletes and each of those athletes are wearing their own limited-edition cleats from the Adidas 8-bit collection. Snapchat users can purchase the shoes directly within the…

Read More

Instagram QR Code Nametag appears to be in testing stage

Instagram QR Code Nametag - Instagram Logo on Smartphone

The social media network is reportedly testing a tweak to its “Nametag” feature. An Instagram QR Code Nametag feature seems to be in a testing phase. This feature would depend on quick response codes to connect users, according to Mobilesyurp. It appears as though Instagram is interested in changing up how users share their Nametag with other users. Presently, Instagram (IG) offers a “Nametag” feature that shows an IG users’ username and IG logo in a white squire on a colorful background. This Nametag can be shared with other users…

Read More