Category: Mobile Marketing

Keep up in the field of mobile marketing and all of the new techniques that are popping up all over within this fairly new job industry. Subjects vary from how to mobile marketing to advanced campaigns.

Is content marketing about to be flipped on its head by artificial intelligence?

Julie Campbell
Content Marketing - AI - Future - Curious

Google recently implemented one of the largest shifts search has undergone in years A substantial component of content marketing has involved keeping up with the latest moves Google has made in its algorithm.  This has already changed the shape of search engine results pages (SERPs) and the experience they provide to users. Marketers are scrambling to rethink key parts of their strategies While small businesses that have been implementing their own content marketing strategies had been nervous at first, many are finding that the impact isn’t as harmful as they…

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Threads app now has more daily users than X

Stephanie Beck
Threads App More DAU than X

Zuckerberg’s microblogging application is now more popular than former Twitter Meta’s newest social media platform, the Threads app, has recently overtaken X (formerly known as Twitter) in terms of its daily active users in the United States. The achievement was initially noted in December 2023 It was the Apptopia data intelligence firm that first observed that the Threads app had more daily active users (DAUs) than the X social media platform. “Threads DAUs in the US passed X in December 2023 and it has not looked back,” said Apptopia vice…

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Facebook, Instagram and WhatsApp users can’t opt out of new AI tool

John Montgallo
AI Tool - No Opt-Out

Meta has added artificial intelligence to its platforms regardless of whether users want it Meta recently released a statement about the rollout of its AI tool across its platforms including Facebook, Instagram, Messenger, and WhatsApp, saying that it is meant to be used “to get things done, learn, create and connect with the things that matter to you.” That said, it didn’t ask whether users want it there The AI tool has been incorporated into these platforms in Australia, Canada, New Zealand, Pakistan, Jamaica, South Africa, Singapore, Malawi, Uganda, Zambia,…

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Will a mobile ad blocker stop government spyware?

John Montgallo
Ad blocker - Mobile Device - Question Mark

Though the main goal is typically to stop unwanted tracking and advertising, it may help in other ways Ad blockers are commonplace and offer a simple way for mobile device users to be able to cut down on the number advertisements they are required to view, and on much of the tracking associated with those practices. That said, the technology could also help to filter out other unwanted activities on a device Interestingly, ad blockers may also be providing device users with an additional layer of defense against spyware and…

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YouTube says no to training OpenAI Sora artificial intelligence on its videos

Sam Lambert
Artificial intelligence - YouTube on screen No OpenAI

According to the video sharing platform, training AI with the videos breaks its terms of service Using YouTube videos to train Sora, OpenAI’s artificial intelligence text-to-video generator, would break the terms of service of the platform, according to Neal Mohan, YouTube’s CEO. This represents the first time the CEO has spoken on the subject Mohan used his first public comment on the subject to add that he did not have any firsthand knowledge of whether OpenAI had indeed trained its Sora artificial intelligence powered video creator with videos from the…

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