New Facebook ad features taking aim at holiday mobile commerce

Facebook ad features - Social Media - Ads - People - Mobile phone use

The social media giant is preparing to offer a frictionless shopping experience over the holidays. As a strategy to eliminate some of the friction in online and mobile shopping through the holiday season, new Facebook ad features are being unveiled. These are commerce-driven advertisements and options available both on Facebook and on Instagram. The new formats were developed specifically for mobile commerce optimization. Mobile commerce has been a particular focus for the Facebook ad features as almost four out of every five online features (78 percent) come from mobile devices,…

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3 Most Valuable Mobile Marketing Tips for Small Business

mobile marketing tips

Mobile marketing is emerging as the most effective marketing technique via which small businesses can engage with its customer at any time of the day regardless of the location. In 2018, it was projected that 98% of U.S. based adults had smartphones. This is a stat that is consistent regardless of household income, race or gender. As a small business, it is critical to ensure your marketing strategy is a mobile first strategy. Why Mobile Marketing Works As a general marketing strategy, you would want to deploy the best marketing…

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Queen of Angels church QR codes promote physical distancing among congregants

Church QR codes - inside of church

The barcodes compensate for the lack of Missals in the pews or printed bulletins on posting boards. New Queen of Angels Church QR codes in Brooklyn are helping the clergy and the faithful to remain safer during service throughout the COVID-19 pandemic crisis. Gathering can be a risky activity and the Diocese of Brooklyn has suffered numerous illnesses and deaths. The pandemic has hurt both the clergy and the congregants in the Diocese of Brooklyn, requiring careful efforts for physical distancing and meticulous disinfecting practices. The Queen of Angels church…

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Paid influencers to find it harder to post hidden advertising on Instagram

Paid influencers - Instagram

The Britain’s Competition and Markets Authority watchdog announced the platform’s agreement. Facebook-owned Instagram has agreed to take action to crack down on paid influencers posting hidden advertising on the platform, confirmed Britain’s Competition and Markets Authority (CMA). Accounts that have at least one thousand followers on Instagram earn substantial sums from promotions. Paid influencers who boast a minimum of one thousand followers have the capacity to earn considerable fees from companies seeking to promote their products on Instagram. This has become quite an industry for popular accounts on the platform…

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Facebook ad ban lifted on Canadian company’s “overtly sexual” onions

Facebook ad ban - basket of onions

The social media giant also reversed its decision on peas flagged as promoting alcohol consumption. A seed company from Newfoundland, Canada has had a Facebook ad ban lifted after the social media platform labeled its picture of a wicker basket of onions as being “overtly sexual.” The Gaze Seed Company has found itself having to have more than one ban reviewed by the platform. According to the company’s manager, Jackson McLean, he was required to request a manual review of the Facebook ad ban in order to have it lifted.…

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