Category: Fashion/Art

From everything to virtual fashion shows to QR code art, the creative side of technology is showing through. Every business can thrive from implementing mobile marketing but the fashion industry is flourishing. The possibilities are endless!

Levi’s smart jacket with Google gets an upgrade

Stephanie Beck
Levi's smart jacket - Levi’s Trucker Jacket with Jacquard YouTube

A new Levi’s denim jacket is equipped with tech from Google’s Jacquard platform. The new denim Levi’s smart jacket – the Levi’s Trucker Jacket with Jacquard – can answer phone calls and control your music. Jacquard, which is part of Google’s experimental ATAP group, has developed small electronic tabs that slip into the cuff of the jacket and pairs with your phone. The Jacquard Tag is smaller than a stick of gum. The electronic tab, which is called the Jacquard Tag, is smaller than a stick of gum and it…

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A new YouTube AR feature lets viewers virtually test products before buying

Jesse Collins
YouTube AR feature - woman applying makeup - lipstick

YouTube has launched an augmented reality (AR) program designed to benefit brands, influencers and consumers. A newly announced YouTube AR feature, allows viewers to “Virtually Try-On” beauty products. The google-owned social video platform now gives brands the opportunity to match with influencers and allow these vloggers’ viewers to test products virtually. Viewers can digitally sample makeup before buying. Using their phone’s camera, YouTube viewers who access videos with the YouTube AR feature, can use the camera like a mirror to digitally sample makeup products, such as a shade of lipstick,…

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Dote launches new live-streamed Shopping Party feature

Sam Lambert
Shopping Party - Teen girls using smartphones on bench

Dote users can now enjoy a unique mobile shopping experience. Dote, the social shopping app designed for Gen Z consumers, is introducing “Shopping Party.” This new feature offers users a live, interactive video retail experience via their mobile phones that’s meant to recreate the experience of shopping in a mall with friends. The feature allows for Dote creators to livestream with their followers. Via Shopping Party, Dote creators can livestream with their followers. Dote creators are social media influencers and there are currently about 450 influencers. Examples of notable Dote…

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See Johannes Vermeer’s paintings with new Vermeer augmented reality app

Amanda Giasson
Vermeer augmented reality app - Vermeeer Painting - The Milkmaid

Those who want to see Vermeer’s famous paintings don’t have to travel the world to do it. The Mauritshuis museum has teamed up with Google Arts & Culture in Paris to develop a Vermeer augmented reality app. The AR app creates a virtual museum that features all the artists’ works, including what is arguably his best (and most well-known masterpiece), “Girl With a Pearl Earring,” which is on display at the Maurithuis. Museums from around the world have contributed images of the Dutch artist’s famed work. Only 36 paintings are…

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Smart dress reveals how frequently women are harassed at nightclubs

Jesse Collins
The Dress for Respect - Smart Dress - Schweppes & Ogilvy Brazil YouTube

A touch-sensitive dress shows that women are not exaggerating about sexual harassment at nightclubs. A smart dress created for a project called “The Dress for Respect,” tracked how often and how intensely women in Brazil were groped on an average night out at a club or party. The special dress was embedded with sensor technology. The sensor technology that was embedded into the garment tracked both touch and pressure. This information was immediately sent to a visual system so that the project researchers could track the harassment in real time.…

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