Author: Jennifer Goula

QR code study examines the effectiveness of these barcodes on food packaging

Jennifer Goula
QR Code study - Oysters

Recent research reveals that consumers are not likely to scan QR codes with their phones. A team of American researchers conducted a QR code study related to quick response (QR) codes on food packaging and whether or not consumers use them. The researchers learned that only 1% of the study participants used their phones to scan the QR code on a food label to learn more information about it. QR codes are one of the methods used to provide consumers with more info on bioengineered food products. Back in 2016,…

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New IKEA mobile shopping experience to be introduced to customers

Jennifer Goula
IKEA Mobile Shopping - IKEA Store

IKEA’s app to offer a new shopping experience online and on mobile. Until now, IKEA mobile shopping hasn’t be a part of the Swedish retailer’s app experience. The focus of its initial application has been on enhancing the retail experience while still requiring consumers to shop in store. The new app combines the store experience with the online experience. The new IKEA mobile shopping app has been designed to allow users to visualize how the store’s product would look in their homes and can then buy these product through the…

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Google to target smartphone shoppers with new mobile advertising strategy

Jennifer Goula
mobile advertising strategy - Google search on mobile device

Google intends to push new ads on its apps to boost revenue from mobile shoppers. The Alphabet Inc. owned company is enhancing its mobile advertising strategy and plans to place ads in several new spots on its apps. The expansion of its advertising real estate will include ads featured on the homepage of its smartphone app worldwide, more ads in Maps as well as ads with image galleries in search results, reports Reuters. Google wants to make it easier for its users to discover and buy new products. The search…

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Traffic ticket QR code scams cause problems in China

Jennifer Goula
QR Code Scams - Parking Tickets

Some Chinese residents have become victims of fraudulent traffic tickets. QR code scams are hitting China as the country’s society becomes increasingly cashless. Now, scammers who want to make easy money, are creating quick response codes and applying them to fake parking violation tickets to trick drivers into paying. Parking tickets with legitimate QR codes are commonplace in China. The reason the con artists are having success is QR code payments have become extremely commonplace in many parts of China. According to Nikkei Asian Review, a recent study revealed that…

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US facial recognition to be used on nearly all commercial airline passengers

Jennifer Goula
US facial recognition - facial recognition tech - woman

Over 97% of departing airline passengers will be subject to facial scans within four years. The US Customs and Border Protection (CBP) intends to use US facial recognition scans on 97% of all departing airline passengers within four years. The system will help to keep tabs on departing foreigners as well as those who overstay their visas. Pictures are taken of passengers before they board their planes. According to a recent report from Homeland Security the way that the US facial recognition system at airports will work is passengers approach…

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