How QR Codes Can Make Your Products Better

QR Codes

QR codes have been around for a while, but are still an underutilized technology that holds a lot of benefits that numerous companies are failing to exploit. They’re great at providing a link between print and online marketing, and they create a measurable way for businesses to track the success of their campaigns and products. QR codes have the potential to make your products drastically better, and smarter, be it if they appear on the packaging or product itself. They also provide a creative way to improve your goods. Here’s…

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5 Upgrades To Make To Your Business This Year

5 Upgrades To Make To Your Business This Year

Making upgrades your business is a smart way to stay competitive, satisfy your target customer, and improve your business. There are many different ways in which you can upgrade a business in 2020, which also means that it is hard to know what the most effective methods are. While it will depend on your individual business and the challenges that you face, there are a few great ways to modernize, which could make an immediate positive impact on the company and could help you to take the business forward. Here…

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What Is The Difference Between SEO And SEM?

What Is The Difference Between SEO And SEM

You might have heard the acronyms SEO and SEM mentioned frequently in relation to the digital marketing space, and although they might sound very similar, they are quite different approaches to digital marketing. Basically, SEO (search engine optimisation) involves optimising a website in a variety of ways to achieve higher rankings on search engines via organic search results. SEM (search engine marketing), however, is related to traffic and visibility gained from both organic and paid search. There’s a bit more to it, so in this article we take a look…

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How to Revamp Your Business Computing in Four Steps

Business Computing

The digital infrastructure of your business is now paramount to your ongoing success. As one of the key differentiators between you and your competitors, it’s an area of your business that you cannot afford to get wrong in the modern age. As such, this quick guide offers four steps to help you get to grips with your business computing power, and how it should evolve in light of the rise of remote working, and the development of impressive new technologies. Read on to learn how to revamp your business’ IT…

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How to Protect Your Business from Cybercrime

cybercrime security - cyber attack mobile

Cybercrime presents a serious financial threat for companies of any size. When sensitive information is stolen, or the company’s computers are hacked, the cost can be staggering – high enough to sink even the most financially stable businesses. And this goes doubly for small businesses, as 43% of cybercrimes target them, and a majority (almost 60%), go out of business within the first couple of months of being hacked. And it’s not just the damage to the company itself that you need to worry about; the cost of cybercrime is…

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