QR Code Press

Tesco’s GS1 QR Code Trial Could Transform Shopping and Retail Operations

05/12/202505/12/2025 QR Code Press

Ever seen a QR code and wondered what all the fuss is about? Tesco is bringing something new to the table with GS1 QR codes, and it’s a step up from the regular QR codes most of us are used to. They’re currently testing these new codes on 12 own-brand meat and produce items in select stores across southern England. The aim? Reduce food waste, improve product traceability, and provide shoppers with better information. But what exactly is a GS1 QR code, and how is it different from the QR…

Mobile Commerce is Booming, and QR Codes Are Leading the Charge

05/07/202505/07/2025 Stephanie Beck

Shopping’s gone mobile, and there’s no turning back. The era of “e-commerce” has catapulted into the era of “m-commerce,” and your favorite way to shop is a huge part of this transformation. Mobile devices aren’t just creeping up on desktop shopping; they’ve officially dominated it. And at the intersection of convenience, tech-savvy consumers, and businesses racing to adapt lies one key tool playing an outsized role in this shift—QR codes. Why QR codes? They’re everywhere lately. Those little black-and-white pixelated squares you probably scanned in a restaurant to check the…

What If a QR Code Became the Mona Lisa of the Future?

04/29/2025 John Montgallo

Turning QR Codes Into Art: How Artvizual is Transforming the Game QR codes. We all use them—for menus, payments, guided tours—you name it. They’ve become a daily part of life, with 59% of us scanning them every single day, according to recent numbers. But while they’re undeniably practical, traditional QR codes don’t exactly scream creativity. That’s where Artvizual changes the game. This Amsterdam-based company has flipped the script by launching a store that turns plain QR codes into stunning pieces of visual art, both animated and static. A Quick Look…

How Gen Z and Generative AI Are Changing Retail Marketing Forever

04/29/202504/29/2025 John Montgallo

Retail Marketing Trends: Gen Z, Pop Culture, and Generative AI Generative AI and pop culture might sound like buzzwords thrown together to impress a boardroom, but their influence on retail marketing is anything but superficial. These trends are shaping how brands connect with Gen Z and beyond, crafting strategies that are both smarter and surprisingly personal. And here’s where it gets interesting—in this collision of tech, culture, and creativity, we find tools and tactics that can feel as familiar as scrolling TikTok and as groundbreaking as tailored digital assistants. How…

Hellmann’s Turns Ketchup Packets into QR Code Currency with Mayonnaise Campaign

04/25/2025 L. Green

Hellmann’s, the renowned condiment brand, has whipped up an entirely new way to engage consumers with their latest “Ketchup Currency” campaign. By combining mobile technology, machine learning, and a touch of humor, the Unilever-owned company is challenging traditional condiment norms while offering consumers discounts and incentives through QR code scans. This digital-forward initiative not only modernizes brand engagement but also sheds light on how technology is reshaping consumer experiences in everyday shopping. The Mechanics of “Ketchup Currency” At the heart of this campaign is Hellmann’s clever idea to turn surplus…