What is the Internet of Things (IoT) and examples of the application of this technology

Internet of things

The Internet of Things is a unique concept of a network that provides data transfer between different physical objects or with the external environment. Thanks to the organization of the network, it is possible to update all social and economic processes. The peculiarity lies in the fact that a person does not need to take part in all activities. This concept appeared in 1999. The Internet of Things (IoT) opens up prospects for the widespread use of radio frequency identification methods that allow physical objects or the environment to interact.…

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What is Сold Lead: Successful Business by Converting Leads

What is Сold Lead Successful Business by Converting Leads

When it comes to sales and a question: “What is cold lead?”, it refers to someone who has not previously interacted with your company. They may have seen an advertisement or social media post, but know nothing about your products or services.  The Concept of a Cold Lead A cold lead is a contact who has not previously interacted with your company. They may have seen an advertisement or social media post but know nothing about your products or services. It is believed that there are always fewer cold leads…

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Virtual reality firm MetaX sues Meta for trademark infringement

Virtual reality lawsuit - headset

The immersive experience company filed the lawsuit in a Manhattan federal court. MetaX LLC, a company that creates experiences in immersive virtual reality (VR) has filed a trademark lawsuit in a Manhattan federal court, accusing Meta Platforms Inc, owner of Facebook, of stealing its name as it pursues the metaverse. The New York-based MetaX said that the Facebook metaverse rebrand has “crushed” it. MetaX informed the court that when Facebook rebranded, the New York-based company was “crushed” and that its “ability to operate as Meta has been eviscerated.” It also…

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The Top Tech Trends in Marketing – 2022 and Beyond

The Top Tech Trends in Marketing - 2022 and Beyond

Technology is always changing and evolving, and these advancements serve to improve the manner in which business marketing and advertising is done, and will be done, in the future.  Here are the trends that will drive your business and brand marketing throughout 2022 and well into next year. Chat bots and artificial intelligence The chatbot is a computer driven program that can allow your business to communicate seamlessly with those who have visited your site, or online products. The chatbot was initially a means of picking up on key words…

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Twitter and Elon Musk will go to trial in October

Elon Musk - Trial - Court Room

A judge has ordered that the lawsuit between the billionaire and social media platform go to trial. Twitter is celebrating an early win with respect to its lawsuit against Elon Musk as a judge has ruled that there will be a five-day trial in October for the $44 billion acquisition agreement. The judge’s decision occurred following the closure of the case’s first hearing about expediting proceedings. Twitter filed the lawsuit last week, only days after Elon Musk announced that he would be terminating the deal for him to acquire the…

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