3 Most Valuable Mobile Marketing Tips for Small Business

mobile marketing tips

Mobile marketing is emerging as the most effective marketing technique via which small businesses can engage with its customer at any time of the day regardless of the location. In 2018, it was projected that 98% of U.S. based adults had smartphones. This is a stat that is consistent regardless of household income, race or gender. As a small business, it is critical to ensure your marketing strategy is a mobile first strategy. Why Mobile Marketing Works As a general marketing strategy, you would want to deploy the best marketing…

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Everything You Need to Know About Pursuing a Business Degree

online business degree

If it is your dream to start and manage your own business, the chances are high that you will be investigating the various options available to you in relation to tertiary education. There are a few different paths open if you are keen to study business. Here are all of the important facts that you need to be aware of before taking the plunge. Choosing the right degree Many prospective entrepreneurs will look into studying marketing, finance, or something similar. However, the most common degree selected is that of business…

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Understanding Software Development

what is Software Development

Understanding software development begins by understanding what software is. Software is defined as a set of instructions and programs, independent of hardware, that command the functions and actions of computers.  There are four main types of software and they include:  System software: These provide primary functions like disk management, operating systems, hardware management, utilities and other necessary functions for computer operation.  Programming software: These are software used by developers to code. They provide them with tools such as text editors, linkers, compilers and debuggers, among others.  Application software: These refer…

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How Should Web Design Experts Write Alt Texts to Boost Website Accessibility?

alt texts for images web designer

The first thing that design experts learn about accessibility is that images need alternative texts (alt texts). According to the Americans with Disabilities Act, every business website must get optimized for web accessibility. Alt texts are an essential part of making a website ADA compliant. The process is usually straightforward and easy to learn. But the challenging part is to determine efficient alt texts that need to be used by design experts to boost website accessibility. To understand what alt text would be appropriate, design experts need to understand the…

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How QR Codes Can Make Your Products Better

QR Codes

QR codes have been around for a while, but are still an underutilized technology that holds a lot of benefits that numerous companies are failing to exploit. They’re great at providing a link between print and online marketing, and they create a measurable way for businesses to track the success of their campaigns and products. QR codes have the potential to make your products drastically better, and smarter, be it if they appear on the packaging or product itself. They also provide a creative way to improve your goods. Here’s…

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