QR Code Press

Tesco’s GS1 QR Code Trial Could Transform Shopping and Retail Operations

05/12/202505/12/2025 QR Code Press

Ever seen a QR code and wondered what all the fuss is about? Tesco is bringing something new to the table with GS1 QR codes, and it’s a step up from the regular QR codes most of us are used to. They’re currently testing these new codes on 12 own-brand meat and produce items in select stores across southern England. The aim? Reduce food waste, improve product traceability, and provide shoppers with better information. But what exactly is a GS1 QR code, and how is it different from the QR…

Hellmann’s Turns Ketchup Packets into QR Code Currency with Mayonnaise Campaign

04/25/2025 L. Green

Hellmann’s, the renowned condiment brand, has whipped up an entirely new way to engage consumers with their latest “Ketchup Currency” campaign. By combining mobile technology, machine learning, and a touch of humor, the Unilever-owned company is challenging traditional condiment norms while offering consumers discounts and incentives through QR code scans. This digital-forward initiative not only modernizes brand engagement but also sheds light on how technology is reshaping consumer experiences in everyday shopping. The Mechanics of “Ketchup Currency” At the heart of this campaign is Hellmann’s clever idea to turn surplus…

Tired of Phone Zombies? Heineken’s ‘Flipper’ Fights Back Against Digital Distraction

04/11/202504/10/2025 Jesse Woods

Heineken’s “The Flipper”: Sparking Real-Life Connections with a Tech Twist Heineken has made waves once again, fusing technology and social dynamics with their latest innovation, “The Flipper.” This AI-powered phone case is designed to flip your smartphone face down when it hears the word “cheers.” But this isn’t just a clever gadget for bar banter; it’s a deliberate attempt to tackle the growing social issue of “phubbing”—snubbing those around you to scroll through your phone instead. Here’s a closer look at how Heineken’s inventive solution fits into the broader conversation…

What Shoppers Want from Brands on Social Media (Hint: It’s Not Just Likes)

04/10/202504/10/2025 L. Green

What Consumers Expect from Brands on Social Media Now Social media isn’t just about keeping up with friends anymore. It’s where millions of people connect with brands, shop for products, and find great deals. Now people are going to expect even more from brands online, especially when it comes to exclusive offers and tailored promotions. Will businesses step up to meet these rising expectations? And how can they start laying the groundwork today? People Want More Than Just Content By 2025, people won’t follow brands just to stay informed. They…

Boost Your Website’s Buy Organic Traffic: An Easy Guide for Beginners

05/08/2024 Guest Post

Attracting more visitors to your website is crucial, whether you’re running a business, sharing your thoughts through a blog, or showcasing your creative work. Enhancing your organic traffic is one of the best ways to achieve this. Let’s break down how to buy organic traffic and increase it effectively. Understanding Organic Traffic Organic traffic comprises visitors who find your website through search engines like Google without any payment. These are valuable visitors because they actively search for what you offer, making them more likely to engage with your content or…