Tesco’s GS1 QR Code Trial Could Transform Shopping and Retail Operations

tesco QR Codes

Ever seen a QR code and wondered what all the fuss is about? Tesco is bringing something new to the table with GS1 QR codes, and it’s a step up from the regular QR codes most of us are used to. They’re currently testing these new codes on 12 own-brand meat and produce items in select stores across southern England. The aim? Reduce food waste, improve product traceability, and provide shoppers with better information. But what exactly is a GS1 QR code, and how is it different from the QR…

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Hellmann’s Turns Ketchup Packets into QR Code Currency with Mayonnaise Campaign

qr code marketing ketchup currency

Hellmann’s, the renowned condiment brand, has whipped up an entirely new way to engage consumers with their latest “Ketchup Currency” campaign. By combining mobile technology, machine learning, and a touch of humor, the Unilever-owned company is challenging traditional condiment norms while offering consumers discounts and incentives through QR code scans. This digital-forward initiative not only modernizes brand engagement but also sheds light on how technology is reshaping consumer experiences in everyday shopping. The Mechanics of “Ketchup Currency” At the heart of this campaign is Hellmann’s clever idea to turn surplus…

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What Shoppers Want from Brands on Social Media (Hint: It’s Not Just Likes)

social media shopping trends

What Consumers Expect from Brands on Social Media Now Social media isn’t just about keeping up with friends anymore. It’s where millions of people connect with brands, shop for products, and find great deals. Now people are going to expect even more from brands online, especially when it comes to exclusive offers and tailored promotions. Will businesses step up to meet these rising expectations? And how can they start laying the groundwork today? People Want More Than Just Content By 2025, people won’t follow brands just to stay informed. They…

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Boost Your Website’s Buy Organic Traffic: An Easy Guide for Beginners

Buy Organic Traffic

Attracting more visitors to your website is crucial, whether you’re running a business, sharing your thoughts through a blog, or showcasing your creative work. Enhancing your organic traffic is one of the best ways to achieve this. Let’s break down how to buy organic traffic and increase it effectively. Understanding Organic Traffic Organic traffic comprises visitors who find your website through search engines like Google without any payment. These are valuable visitors because they actively search for what you offer, making them more likely to engage with your content or…

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