Category: Entertainment Industry

The entertainment industry loves augmented reality, with unique mobile promotion techniques being implemented by top movie, gaming and music industry giants. Check out the latest movie promo on your phone or augmented reality video today.

Hot Dogs, Contests, and Data: The Power of Stadium QR Codes

Jorge Gonzalez
Stadium QR Codes

Scanning A New Era of Baseball Interaction When the Atlantic League kicks off its season, fans will see something strikingly modern on game-used baseballs – QR codes. This innovation takes America’s pastime into the digital realm, creating new ways for fans to interact with their favorite teams. By placing dynamic QR codes on official Drake baseballs, the independent league has become the first professional baseball organization to weave real-time digital engagement into the game ball itself. Instead of just snagging a foul ball as a keepsake, a fan can now…

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Another WWE QR code was recently revealed

Stephanie Beck
QR Code - WWE

A recent WWE Backlash Broadcast gave viewers another barcode to scan A recent WWE Backlash Broadcast has revealed another QR code as a part of its campaign that has also included several mysterious glitches.  The latest barcode indicated that a reveal could be approaching The QR code and glitch additions have been showing during the WWE’s Backlash.  The most recent appeared between matches while Michael Cole, WWE announcer, was talking about Lyon, France, the event’s host city.  B-roll of the French countryside was playing when the barcode suddenly displayed on…

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Last QR code from the Taylor Swift mystery challenge was in Montreal

Sam Lambert
QR Code - Image of City of Montreal

After fans searched around the world for a number of barcodes, the last one was located in Canada Entertainer, musician, entrepreneur, and performer Taylor Swift is well known for her love of dropping hints for mystery challenges around her music, and a recent challenge had fans looking for QR code displays around the world. Swift often tucks Easter Eggs into her performances and albums Recently, the performer challenged her fans, also known as Swifties, to spot posters and murals displayed in locations around the world and that showed a QR…

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QR codes at Drake concerts provide guests access to branded merchandise

Jorge Gonzalez
QR Codes - People at a Concert

The massive quick response barcodes are being projected at the events for promotional marketing. Drake has turned to humble QR codes projected at his concerts to help provide event attendees with access to branded merchandise drops. The projections are also being used to offer access to people who aren’t in attendance at the concerts. During some of Drake’s concerts, QR codes – called a “bat signal” by Narcity – are projected for guests to scan to try to get their hands on items such as branded T-shirts, Nike shoes, and…

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Cool games offer outstanding online advertising opportunities

Guest Post
online advertising and layout1

In-game advertising is one of the greatest ways to reach a target audience when it’s paying attention. Cool games aren’t just a fun way for a player to pass the time but also provide effective online advertising opportunities that are proving exceptionally effective. In-game ads typically consist of static ads, dynamic ads and gamevertising. At the very core of a successful campaign is finding cool games such as those at Friv5Online, where you can place your ads, regardless of their form.  After all, this is the foundation of having an…

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