Social Media Marketing

AR software head is leaving his position at Meta

11/28/202311/27/2023 Sam Lambert

Don Box is stepping down from his position within the company. Don Box, the head of AR software at Meta, is stepping down from that position within the social media company, according to recent media reports. This has led some to wonder about Meta’s future in developing its augmented reality glasses. Meta has been working on the development of AR software and hardware alike, specifically in the form of glasses. That said, many are now wondering what the future will hold for that tech now that its Vice President of…

Meta artificial intelligence Emu Edit and Emu Videos tools launch

11/22/202311/21/2023 John Montgallo

Artificial Intelligence - Person using phone features

The social media platforms company has rolled out the AI tools for Facebook and Instagram posting. In mid-November, Meta Platforms announced the launch of two new features using artificial intelligence to edit videos that users can then post to Facebook or Instagram. The first feature is called Emu Video and produces 4-second videos for users to share. Emu Video uses artificial intelligence to pair a description with an image or photo with a caption prompt. The second feature is called Emu Edit, which gives users the opportunity to easily edit…

Amazon’s Consult-a-friend mobile commerce tool adds social component to shopping

11/20/202311/19/2023 Jorge Gonzalez

Mobile commerce - Shopping Online via phone

The massive online marketplace is letting shoppers talk to people they know for purchasing advice. Amazon has been working on making its mobile commerce experience more social and collaborative, and its latest feature, Consult-a-Friend, is letting shoppers ask people they know for buying advice. The feature is meant to provide online shoppers with an experience more similar to in-person shopping. Amazon is looking to streamline the mobile commerce experience when it comes to asking people for their opinions regarding what they want to buy. While it is possible to talk…

Ray-Ban Meta smart glasses can now be used for livestreaming on social media

09/29/202309/28/2023 John Montgallo

Smart glasses - Person wearing Ray-Bans - Meta

The gadgets, which haven’t proved as popular as Meta has hoped, can be used on its platforms. When Ray-Ban Stories first launched with smart glasses, people weren’t nearly as impressed as Meta had expected. The company has managed to sell only slightly over one third of its original sales goal. According to a report cited by Tech Crunch, Meta has only sold just over a third of the internal 300,000 smart glasses unit goal within the first seven months that the gadgets were available. Even worse, that same report indicates…

Social media influencer is a growing career among young adults in China

09/28/202309/27/2023 Sam Lambert

Social media influencer - Woman on couch in front of phone camera

As the economy slows down, many are turning to this new type of work on several platforms. Becoming a full-time social media influencer is becoming an increasingly popular career choice for young Chinese adults, who are quitting their more traditional jobs in the current economic slowdown and choosing this lifestyle instead. The job involves working full-time at producing targeted content with product mentions and placement. Many of these social media influencer professionals have a certain niche that they address and while they may work on several platforms, they will usually…