ByteDance acquires Pico virtual reality company

Virtual reality - Acquisition

The TikTok owner is moving ahead with new VR strategies through the headset maker purchase. ByteDance, the company behind the popular TikTok app, has just acquired Pico, a virtual reality technology start-up. The start-up is the third largest maker of VR headsets and other equipment in the world. ByteDance announced that the new acquisition represents the company’s first major steps into virtual reality. At the time this article was written, the company, which is based in Beijing, China, had not disclosed the size of the acquisition of Pico. That said,…

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Top 5 Reasons Why Ecommerce Businesses Should Invest In Social Media Marketing

Top 5 Reasons Why Ecommerce Businesses Should Invest In Social Media Marketing

In this digital world, digital marketing has become the new way of marketing almost every and any kind of business. And social media has become one of the most crucial parts of digital marketing. Social media marketing is almost overtaking the traditional way of marketing.  When you are running an eCommerce business, it is worth investing your time and money in social media marketing for several reasons. Whether you want to develop brand awareness or want to build trust between your target audience, social media advertising has a lot to…

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Instagram for kids going ahead despite controversy, says Facebook

Instagram for Kids - Children using mobile phones

The social network has confirmed its plans to create a platform targeting children under 13 years old. This week, Facebook confirmed that it continues to plan to create an Instagram for kids 13 years old and younger. The company is going ahead with the plan even as lawmakers have been calling for it to step away from those intentions. At the same time, Facebook announced updates for addressing younger user safety on its platforms. The announcements regarding the Instagram for kids plans were made on the official Facebook blog. There,…

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Facebook VR ads face massive hurdle as review bombing begins

Facebook VR ads - Thumbs Down

Not even a week after the announcement, the participating game developer has backed out. Less than one week after announcing the testing of Facebook VR ads on its Oculus platform, a major roadblock has already revealed itself. This started with considerable backlash among Oculus virtual reality headset users. The game developer that agreed to participate in the Facebook VR ads testing has decided to withdraw from the trial. This occurred when players of the game Blaston would see tests of advertising and responded by review bombing the game. Review bombing…

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