Social Media Marketing

Tired of Phone Zombies? Heineken’s ‘Flipper’ Fights Back Against Digital Distraction

04/11/202504/10/2025 Jesse Woods

Heineken’s “The Flipper”: Sparking Real-Life Connections with a Tech Twist Heineken has made waves once again, fusing technology and social dynamics with their latest innovation, “The Flipper.” This AI-powered phone case is designed to flip your smartphone face down when it hears the word “cheers.” But this isn’t just a clever gadget for bar banter; it’s a deliberate attempt to tackle the growing social issue of “phubbing”—snubbing those around you to scroll through your phone instead. Here’s a closer look at how Heineken’s inventive solution fits into the broader conversation…

What Shoppers Want from Brands on Social Media (Hint: It’s Not Just Likes)

04/10/202504/10/2025 L. Green

What Consumers Expect from Brands on Social Media Now Social media isn’t just about keeping up with friends anymore. It’s where millions of people connect with brands, shop for products, and find great deals. Now people are going to expect even more from brands online, especially when it comes to exclusive offers and tailored promotions. Will businesses step up to meet these rising expectations? And how can they start laying the groundwork today? People Want More Than Just Content By 2025, people won’t follow brands just to stay informed. They…

QVC’s 24/7 TikTok Streams Are Changing the Face of Social Shopping

04/07/202504/05/2025 John Montgallo

QVC Revolutionizes Social Commerce with 24/7 TikTok Streaming QVC, a pioneer in the live-shopping arena, has embarked on a groundbreaking venture by launching continuous 24/7 shopping streams on TikTok Shop. This innovative partnership aims to rejuvenate the company’s legacy by reaching younger, digital-first audiences and adapting to the rapid growth of social commerce. The move is QVC’s bold bet to stay relevant in today’s fluid retail landscape. QVC’s Bold Leap into TikTok This isn’t QVC’s first foray into blending entertainment and e-commerce, but it is certainly its most ambitious. Partnering…

Threads app now has more daily users than X

05/03/202405/02/2024 Stephanie Beck

Zuckerberg’s microblogging application is now more popular than former Twitter Meta’s newest social media platform, the Threads app, has recently overtaken X (formerly known as Twitter) in terms of its daily active users in the United States. The achievement was initially noted in December 2023 It was the Apptopia data intelligence firm that first observed that the Threads app had more daily active users (DAUs) than the X social media platform. “Threads DAUs in the US passed X in December 2023 and it has not looked back,” said Apptopia vice…

Facebook, Instagram and WhatsApp users can’t opt out of new AI tool

04/26/202404/25/2024 John Montgallo

Meta has added artificial intelligence to its platforms regardless of whether users want it Meta recently released a statement about the rollout of its AI tool across its platforms including Facebook, Instagram, Messenger, and WhatsApp, saying that it is meant to be used “to get things done, learn, create and connect with the things that matter to you.” That said, it didn’t ask whether users want it there The AI tool has been incorporated into these platforms in Australia, Canada, New Zealand, Pakistan, Jamaica, South Africa, Singapore, Malawi, Uganda, Zambia,…