Has mobile commerce reached the point that its experience beats desktop?

Mobile commerce - Shopping on mobile and laptop computer

Online shopping is nothing new, but has buying using a smartphone finally found its groove? When it comes to shopping online, many people are now turning primarily – or even exclusively – to mobile commerce, making their purchases using a smartphone or tablet. That said, is it just convenient, or does it truly provide a better experience than using a laptop or desktop? Over the holidays, for the first time, mobile commerce surpassed shopping over laptops and desktops. People are getting more comfortable using smaller screens to get the job…

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This common mobile marketing technique gets 75 percent of consumers to buy

Mobile marketing data - 75 percent purchase

A new survey has found that this simple form of advertising is driving shoppers to purchase. According to the newly released results of an annual Consumer Insights survey conducted by Vibes, 75 percent of consumers say that receiving text mobile marketing message advertisements regularly drives shoppers to make a purchase from brands. Among the survey respondents, 54 percent said they had made a purchase based on a digital wallet offer. The survey involved the participation of more than 1,000 consumers who regularly use their smartphones and other mobile devices to…

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Fossil decides smartwatches are no longer its thing

Goodbye Smartwatches

The company has announced that the Wear-based wearables it launched in August 2021 are done. Designer fashion brand Fossil recently announced that it intends to leave smartwatches in the past, and that it will be stepping out of this market altogether. This announcement was made despite the number of customers awaiting the next generation devices. Fossil Group first rolled out its smartwatches in August 2021. At that time, its wearables were based on the Wear Gen 6 operating system. A number of other devices in the lineup were announced after…

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How Artificial Intelligence (AI) Could Transform the Freelance Profession

freelancers using ai

Freelancing can be lucrative, but it requires a lot of effort and commitment. Clients count on you to be ready to respond to whatever they require assistance with at any given time by just flipping a switch. You are in charge of managing all areas of your firm, including marketing, finances, and office administration in addition to dealing with picky customers. Freelancers can automate several monotonous duties that keep you from enjoying your day with the use of modern solutions like ChatGPT, Copy.ai, and Thriday.  We will demonstrate how artificial…

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2024 is expected to be the year of mainstream artificial intelligence use

Artificial Intelligence going Mainstream

AI is set to become a larger part of the daily lives of more people around the world this year. Artificial intelligence is hardly anything new at this point. It makes headlines on a regular basis and many people have already tried it out in one form or another. That said, this year, it is expected to make its way much further into the mainstream, as consumers use it as a part of their daily lives. Virtual assistants and autonomous vehicles are increasingly a part of the news we regularly…

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