Author: L. Green

Honeybees Get High-Tech with QR Code Backpacks

L. Green
QR Code Backpacks

Penn State’s New Bee Tracking Tech Is Buzzing With Potential Ever wondered what bees are up to during their daily buzz? Turns out, scientists at Penn State have been wondering the same thing. And now, thanks to a groundbreaking tracking system, they’re getting answers. Here’s the scoop. Researchers in Pennsylvania and New York have developed a clever way to slap a metaphorical “backpack” on these tiny creatures. By attaching teensy QR codes to more than 32,000 honey bees, they’re unlocking the secrets of bee behavior. The goal? To figure out…

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Hellmann’s Turns Ketchup Packets into QR Code Currency with Mayonnaise Campaign

L. Green
qr code marketing ketchup currency

Hellmann’s, the renowned condiment brand, has whipped up an entirely new way to engage consumers with their latest “Ketchup Currency” campaign. By combining mobile technology, machine learning, and a touch of humor, the Unilever-owned company is challenging traditional condiment norms while offering consumers discounts and incentives through QR code scans. This digital-forward initiative not only modernizes brand engagement but also sheds light on how technology is reshaping consumer experiences in everyday shopping. The Mechanics of “Ketchup Currency” At the heart of this campaign is Hellmann’s clever idea to turn surplus…

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What Shoppers Want from Brands on Social Media (Hint: It’s Not Just Likes)

L. Green
social media shopping trends

What Consumers Expect from Brands on Social Media Now Social media isn’t just about keeping up with friends anymore. It’s where millions of people connect with brands, shop for products, and find great deals. Now people are going to expect even more from brands online, especially when it comes to exclusive offers and tailored promotions. Will businesses step up to meet these rising expectations? And how can they start laying the groundwork today? People Want More Than Just Content By 2025, people won’t follow brands just to stay informed. They…

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Microsoft launches its tiniest artificial intelligence model to date

L. Green
Artificial intelligence model - Microsoft launch

Phi-3 is the smallest so far and learned from “bedtime stories” from other large language models Microsoft has released the latest version of its tiny artificial intelligence model, the Phi-3 Mini, which is the smallest it has launched to date. This is the first of three small models it intends to launch The Phi-3 Mini is only 3.8 billion parameters. Its training was based on data notably smaller than those for GPT-4 and other large language models (LLMs). The new Phi-3 Mini artificial intelligence model can be found on Hugging…

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Will DOOM QR codes draw player ire with forced microtransactions

L. Green
QR codes - Doom Bringer in Background - Money Gaming

An enthusiast has added the barcodes to the game to direct payment UI when an item is picked up Software and hardware enthusiast Guy Dupont has added QR codes-based microtransactions to his DOOM mod, requiring players to scan and pay a tiny fee every time they pick up an item in the game. DOOM is a game first launched as shareware back in 1993 When the title first launched, the first nine levels were available for free, and anyone who wanted to continue on their adventures needed to pay for…

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