YouTube Shorts unveiled as TikTok rival

YouTube Shorts - YouTube app on phone

The Google-owned company has announced its own version of a short-for video app in an early beta. YouTube Shorts has been officially announced as of this week, providing the online and mobile world with a TikTok copycat and rival app. The early beta version of the product was gradually rolled out over the week, starting in India. The first rollout of YouTube Shorts took place gradually throughout this week, sending the early beta version into the Indian market first. This massive market was an interesting and highly strategic move for…

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Burger King QR codes join Lil Yachty in marketing campaign at the VMA

Lil Yachty and The King - Burger King VMA Commercials - YouTube

The fast food chain employed a unique strategy for connecting with the event’s viewers. Brand mascot and Lil Yachty made an unlikely appearance together at the MTV Video Music awards alongside on air Burger King QR codes. The barcodes were used to allow viewers to scan using smartphones to gain various discounts. Attention was drawn to the Burger King QR codes through giant royal mascot and popular rapper. Together, they took over the MTV Video Music Awards (VMAs) by way of augmented reality appearances last Sunday night. The VMAs are…

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Instagram QR codes roll out worldwide scans from any camera app

Instagram QR codes - Instagram Logo on Mobile Phone

The social media platform is bringing quick response barcodes to all users of its app. Instagram QR codes are being rolled out for app users around the world, allowing them to generate barcodes that can be scanned by any camera app with scanning capabilities. The feature was originally launched in the social media app for users in Japan in 2019. The idea is to allow businesses to be able to print their Instagram QR codes for display. That way, customers can use their camera apps or barcode scanning apps to…

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Woolworths QR code contact tracing strategy to reduce chance of COVID-19 spread

QR Code contact tracing - Woolworths supermarket

The grocery chain is also using mobile commerce tools to let customers book a shopping time. Woolworths has announced that it will start a pilot test of a QR code contact tracing strategy. It will also use its Rewards data where possible to help reduce the spread of COVID-19 among its shoppers. Customers can volunteer to take part in this tracing initiative by scanning a quick response code. To take part in Woolworth’s QR code contact tracing trial, customers will be offered the opportunity to scan a quick response barcode…

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Clearview AI to end contract with Royal Canadian Mounted Police

Clearview AI - Royal Canadian Mounted Police in ceremonial uniforms

The facial recognition company is halting the sale of its software across the country. Clearview AI has announced that it will no longer continue Canadian market sales of its facial recognition software. This includes bringing an end to the contract the company had with the Royal Canadian Mounted Police. The cessation of Clearview AI’s Canadian operations includes stopping the sale of its facial recognition software to the RCMP, the country’s national law enforcement. This, according to the Office of the Privacy Commissioner in Canada. In February, Canadian privacy officials launched…

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