Why SEO isn’t Just About Search Engines – It’s About Customer Experience, Too!

SEO page speed for business owners

Your website is at the very core of your digital marketing efforts. It is where prospective customers go to learn more about your business, explore your product or service offering, and, hopefully, where they go to make conversions. Ultimately, the goal is to craft a beautiful, functional website that makes a positive, lasting impression. But how exactly do you go about making sure that people find your website in the first place? This is where search engine optimization (SEO) comes in.  Most business owners think of SEO as a technical…

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Simple Tips to Help You Get More from Your Website

online website tips to make your site better

The possibilities are endless if you have a website. You can reach a limitless audience, change the lives of people, raise money for charity, sell products – you can do it all. However, it takes a good website to be really successful, and these simple tips can help take your site to the next level. Don’t Overcomplicate There are many amazing things you can do with your website, but more often than not, it’s the simple things your users care about. People come to your website with a simple goal…

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Top Marketing Tips that Improve Sales and Leads

top marketing tips to improve sales

For your information, around 65% of Americans have a smartphone of their own. This means they have the liberty to browse whatever they want on the internet. Be it a new product or service; the availability of smartphones has speeded up things. In simple words, the use of mobile phones is not just a part of the future but has also changed the dynamics of the business world. Long story cut short, mobile communication has emerged as a top-notch tool for a lot of people throughout the US. According to…

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Simple Solutions for Online Marketing and Coding

online marketing and coding for business owners

On the one hand, online marketing is great because you can connect with potential customers and develop leads without having to make a single phone call. Traditionally, marketing was primarily done via phone, mail, or in-person visits. And while there are still marketing efforts that make use of these forms of contact, the internet is ordinarily preferred. Online marketing requires you to be computer literate, and hopefully, to at least have some familiarity with computer coding. Here are the simplest solutions for would-be online marketers searching for ways getting around…

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2 Proven Methods for Improving Workforce Morale

work morale improving

Keeping your employees content in their role at work is one of the most important tasks that you face as a company owner. Once the morale levels drop in your place of work, efficiency and productivity amongst your workforce will be quick to follow suit. This will then lead to poor work being produced and important deadlines being missed, which in turn will hold you back from being able to provide your consumers with a quality level of service. If you don’t want your reputation—and ultimately your profit turnover—to take…

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