Viewing virtual reality nature programs can improve wellbeing, study

Virtual Reality nature - person wearing VR headset outside

New research has shown that just watching VR or high-quality video of natural scenes boosts the mood. Watching virtual reality nature programs or even just high-quality video has the capacity to boost people’s moods, reduce negative emotions and help ease boredom related with isolation or remaining indoors for long periods of time. These were the findings of a new study published in the Journal of Environmental Psychology. The research showed that virtual reality nature viewing had notably greater benefits than simply watching it on a high-resolution TV screen, which did…

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Amazon QR codes launch augmented reality experiences

Amazon QR codes - Amazon Box

The e-commerce giant is printing the barcodes on its boxes for use with a quietly launched app. Amazon QR codes are being added to the company’s shipping boxes to work with a new augmented reality (AR) application it recently quietly launched. The idea it to use the app to scan the barcodes for an “interactive, shareable” AR experience. The app is plainly called “Amazon Augmented Reality.” It uses the Amazon QR codes to provide a “fun way to reuse your Amazon boxes until you’re ready to drop them in the…

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US military tests augmented reality goggles for dogs

Augmented reality goggles - dog wearing goggles - military

The animals could one day find themselves wearing AR technology so solders can issue remote commands. New augmented reality goggles for dogs in the United States military could one day become standard gear for the working animals. This would provide soldiers with the ability to issue remote commands to the dogs during operations. The high-tech eyewear for dogs is under development by Seattle-based Command Sight. Command Sight has received US Army research funding to develop the augmented reality goggles for military dogs. The goal is to create gear that will…

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Facebook unveils the Infinite Office VR platform

The social media company is trying to sell the idea of productivity through a virtual experience. Facebook has unveiled a new VR platform in its lineup called Infinite Office. The concept may be well timed, considering the number of companies that have their employees working from home due to the pandemic. Moreover, many are now wondering if they can reduce or even eliminate their need for physical office space. Virtual reality has been strongly linked to entertainment and highly technical experiences. Facebook is aiming to use Infinite Office to help…

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Burger King QR codes join Lil Yachty in marketing campaign at the VMA

Lil Yachty and The King - Burger King VMA Commercials - YouTube

The fast food chain employed a unique strategy for connecting with the event’s viewers. Brand mascot and Lil Yachty made an unlikely appearance together at the MTV Video Music awards alongside on air Burger King QR codes. The barcodes were used to allow viewers to scan using smartphones to gain various discounts. Attention was drawn to the Burger King QR codes through giant royal mascot and popular rapper. Together, they took over the MTV Video Music Awards (VMAs) by way of augmented reality appearances last Sunday night. The VMAs are…

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