The metaverse won’t be the technology of tomorrow, predicts Apple CEO

Metaverse - Not Tomorrow

Tim Cook is unenthusiastic about the VR environment and says a different tech will define the future. Tim Cook has added his name to a growing list of tech leaders to express an expectation that the metaverse won’t be the trend that will define the future. The Apple CEO recently said that the virtual reality experience is poorly defined for the average person. “I always think it’s important that people understand what something is,” said Cook in a recent media interview. “And I’m really not sure the average person can…

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VRAI to use VR simulation training for the offshore wind sector

VR Simulation - Person using VR headset

The company is seeking to use virtual reality to help companies overcome the energy crisis. VR simulation experiences aren’t proving to be nearly as appealing to consumers and businesses as many large companies, such as Meta, had anticipated. Even gamers aren’t as enthusiastic about virtual reality as many tech giants had thought would be the case. Training and education appear to be an area where this technology remains highly promising. VRAI, a start-up from Ireland, is seeking to create a place of leadership for itself in VR simulation training. It…

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VR tech can help ease anxiety in pediatric cancer treatments

VR Tech - Child with cancer

Lawson Health Research Institute and Children’s Hospital at London Health Sciences Centre is testing it. Researchers at Lawson Health Research Institute and Children’s Hospital at London Health Sciences Centre (LHSC) have started using virtual reality (VR tech) to reduce fear and stress levels in kids undergoing painful medical procedures such as those used for treating cancer. The virtual reality technology will be used for kids that need port access for their treatments. The research will look at treating patients between the ages of 5- and 17-years requiring port access. This…

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Virtual and augmented reality for healthcare to become $9.7B market in 5 years

Augmented reality - Doctor Using VR headset

The next half decade will be a defining one for AR and VR in this particular niche of the marketplace. The augmented reality (AR) and virtual reality (VR) market is expected to experience substantial growth over the next 5 years within the specific healthcare niche. AR and VR in healthcare are currently estimated to be worth nearly $2.7 billion. A new report titled “Global AR-VR in Healthcare Market, By Component (Hardware, Software), By Device Type, By Application, By End Use, By Region, Competition, Forecast & Opportunities, 2017-2027F” showed that the…

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FTC moves to stop Meta from acquiring virtual reality company

Virtual reality company - Meta - Stop Sign

The US regulator is also acting to stop Facebook’s parent company from buying a fitness app. The Federal Tarde Commission has filed a complaint in a San Francisco federal court against Meta and its CEO Mark Zuckerberg, seeking a temporary restraining order and preliminary injunction against the acquisition of a fitness app and a virtual reality company. The acquisitions in question are for the Supernatural app and the Within Unlimited VR firm. According to the FTC’s filing, allowing Meta and Zuckerberg to complete the acquisition of the fitness app and…

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