Despite the massive expense and the lack of popularity and interest, the CEO isn’t giving up. Meta, Facebook’s parent company, has been dumping billions of dollars into the development and production of virtual reality hardware, software and experiences, even as consumers remain essentially disinterested in taking part. From 2019 through 2022, Meta poured a tremendous $36 billion into its VR-focused division. The company’s CEO Mark Zuckerberg has been highly enthusiastic about virtual reality technology and has been convinced that the world will follow. That said, even when the company’s Quest…
Read MoreCategory: Augmented Reality
Technology has brought many things to the world of marketing, one very important piece that is catching on like wild fire, is called augmented reality.
Meta wants its VR technology to provide realistic hands
The Facebook parent company feels that people will respond well to having accurate virtual reality hands. Since people communicate and identify with their own unique hands, Meta is currently researching strategies to make hands as realistic and accurate as possible using their VR technology. Researchers have found that people relate very closely to their specific hands and how they look and move. A team of researchers from the Codec Avatars Lab at Meta joined those at Nanyang Technological University in presenting a new research paper unveiling URHand. The name is…
Read MoreDisney announces new virtual reality treadmill called the HoloTile
The sliding VR floor moves in all directions and can be used by multiple users simultaneously. Disney has unveiled a new virtual reality treadmill technology that it developed for use by multiple users at the same time and that moves in all directions. The unveiling was made via YouTube video by Lanny Smoot, a Disney inventor and engineer. Celebrated Disney inventor and engineer Lanny Smoot was featured in the video that first announced the HoloTile virtual reality floor project from the company’s R&D department. The HoloTile was described as “the…
Read MoreApple Vision Pro 2 virtual reality goggles to be brighter and more efficient
Rumors are pointing to displays that will feature better brightness and a boost in efficiency. The Vision Pro 2, the second generation of Apple’s virtual reality headset is expected to have a more advanced micro-OLED display, which will provide the user with higher brightness and enhanced efficiency, according to the Omdia market research firm. That said, don’t expect that many of these changes will be arriving right away, as they are still in development. According to the publication, Apple’s intention for upgrading the Vision Pro virtual reality goggles will be…
Read MoreFull body tracking virtual reality takes HTC to a new level
The company developed the technology to be embedded into VR headsets instead of body equipment. HTC has announced a new tech development in virtual reality that allows headsets to provide full body tracking with the Vive Ultimate Trackers. The technology would make it possible to eliminate the need for those weird legless avatars. Tracking technology has been some of the most important advancements in virtual reality. It provides a measurement of movement of the head as well as other parts of the body, typically the hands. The addition of tracking…
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