Category: Augmented Reality

Technology has brought many things to the world of marketing, one very important piece that is catching on like wild fire, is called augmented reality.

New augmented reality HMD helps revolutionize the AR experience

Jorge Gonzalez
Augmented Reality HMD - Department of Engineering, University of Cambridge - YouTube

Engineers from Cambridge University have developed a realistic 3D viewing experience. Cambridge engineers at the Centre for Advanced Photonics and Electronics (CAPE) have developed a new augmented reality HMD that not only provide a realistic 3D viewing experience, but manages to do so without the common side effects of eyestrain or nausea. The device displays images on the retina using pixel beam scanning. The AR (augmented reality) HMD (head mounted display) is equipped with an enlarged eye-box. The eye-box is scalable and features an increased field of view of 36…

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Google Maps Live View rolls out on Android and iOS

Jesse Collins
Google Maps Live View

Google Maps augmented reality walking directions is available on more phones. Google Maps Live View, an augmented reality (AR) walking directions feature, has recently been made available to a much broader range of Android phones as well as the iPhone. The feature was first introduced earlier this year to Google’s Pixel phones. The AR walking directions show real-time navigation in the Google Maps app. The feature uses the phone’s camera to create the AR display. Users with a compatible phone simply need to hold up their smartphone device next to…

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New unique mobile AR shopping feature added to Point & Place AR Platform

Stephanie Beck
AR Shopping - man and woman engaging with mobile phone

Eyekandy Ltd announces launch of an additional WebAR feature. London-based Eyekandy Ltd., a company that specializes in augmented reality (AR) experiences for commerce has announced the launch of an added AR shopping experience with the addition of a WebAR feature to its award-winning Point & Place AR Platform. The new feature allows shoppers to view products in augmented reality in their homes with no app download required. Retailers can easily add the latest AR products to their mobile website pages. Eyekandy’s Point and Place helps to make AR shopping mainstream…

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New Gucci AR feature lets mobile shoppers try on its line of Ace Sneakers

Jorge Gonzalez
Gucci AR feature - Apple Store screenshot

An augmented reality (AR) feature has been added to the Italian luxury brand’s iOS app. A Gucci AR feature has been added to the brands iOS app that allows iPhone users the ability to virtually try on the company’s new line of Ace Sneakers. After trying on the shoes, consumers have the option to purchase the shoes from Gucci’s online store. Shoppers can move around and look at the virtual shoes in real time. Users who have downloaded the free Gucci app, simply need to call up the feature, choose…

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A new YouTube AR feature lets viewers virtually test products before buying

Jesse Collins
YouTube AR feature - woman applying makeup - lipstick

YouTube has launched an augmented reality (AR) program designed to benefit brands, influencers and consumers. A newly announced YouTube AR feature, allows viewers to “Virtually Try-On” beauty products. The google-owned social video platform now gives brands the opportunity to match with influencers and allow these vloggers’ viewers to test products virtually. Viewers can digitally sample makeup before buying. Using their phone’s camera, YouTube viewers who access videos with the YouTube AR feature, can use the camera like a mirror to digitally sample makeup products, such as a shade of lipstick,…

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