Fashion and Technology Art

Online shopping gets virtual try-on feature with new Google launch

06/20/202306/19/2023 Julie Campbell

Online shopping - Young Woman trying on clothes for a friend

The new feature has already been rolled out with a limited number of brands currently supporting it. Google has launched a new online shopping feature meant to help consumers to better understand how clothing will fit them. The feature is immediately available for all users, though only a limited number of brands support it. Among the brands that support the new online shopping feature include LOFT, H&M, Everlane, and Anthropologie, among a few others. It has been rolled out in Google’s Shopping tab and makes it possible for users to…

QR codes in bookstore campaign link to open copies of banned books

09/14/202209/13/2022 Julie Campbell

The new Oklahoma location is using the barcodes to help challenge the bans in the state. A bookstore in Oklahoma has started using merchandise with QR codes printed on it as a way to challenge a state book ban with which it does not agree. When the barcodes printed on the merchandise are scanned, they link to a list of banned books. Scanning the QR codes on the free merchandise provides the scanner with access to open copies of books that have been banned by the state. The owner of…

Greece seeks to use 3D printing robot to replace Elgin Marbles at British Museum

08/10/202208/09/2022 Julie Campbell

3D Printing Robot - Image of Elgin Marbles

The suggested strategy is to return the ancient sculptures and to display meticulous replicas instead. A team from the Institute for Digital Archaeology (IDA) in Oxford, England has programmed a 3D printing robot that would be able to produce realistic copies of the Elgin Marbles, Ancient Greek Parthenon sculptures, that the British Museum would be able to display so it can return the originals to their country of origin. The technology has been programmed in a way that the copies would be exceptionally realistic. The British Museum has yet to…

DALL-E artificial intelligence tool creates art based on typed descriptions

07/26/202207/25/2022 Julie Campbell

The software from the OpenAI research lab in Silicon Valley instantly produces the described image. The DALL-E artificial intelligence tool was first unveiled earlier this year by the Silicon Valley OpenAI research lab. It is considered to be one of the most powerful AI systems in the world for image creation. All a user needs to do is type a description, and DALL-E instantly generates an image in the requested artistic style or in the form of a realistic (or mostly realistic) looking photograph. “It’s incredibly powerful,” said University of…

Bacardi launches QR code wearable album clothing at Paris Fashion Week

07/05/202207/04/2022 Julie Campbell

The brand has brought a number of trends together in its apparel-based promotional marketing. Bacardi Rum launched a new QR code apparel promotional campaign just in time for Paris Fashion Week and is bringing together a number of trends to complete its design. The quick response codes were combined with musician partnerships and streetwear collabs. Bacardi worked with producer Boi-1da and streetwear brand NAHMIAS to create a branded apparel line featuring a QR code that can be scanned. Anyone who scans the barcode will be able to listen to music…