Six Essential Measures to Boost a Website’s Performance and Visibility

Six Essential Measures to Boost a Website's Performance and Visibility

Being a website owner is extremely necessary for every business, especially when everything in our world is going digital. However, getting Google to notice your website is another thing altogether. A website with high visibility on Google has more chances of showing up on SERPs when people search for related queries. And it is not always easy to achieve this. There are billions of webpages on the internet, and it will take a lot of work and determination to make yours stand out in the crowd. On the other hand,…

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Will QR code adoption in 2021 break 2020’s records?

QR code adoption - person holding phone displaying QR code

The barcodes are continuing to climb in popularity and use after having had their best year. QR code adoption took off at unprecedented rates last year due to the impact of the pandemic as companies, governments and individuals sought ways to complete more tasks contact-free, simply and affordably. That said, the usage trends this year are continuing to climb for the quick response codes. This has led mobile marketing and commerce experts to speculate that 2021 may prove to be a bigger year for QR code adoption than last year.…

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7 Branding Trends to Lookout for in 2021

Branding trends for 2021 #digitalmarketing

What’s your main marketing takeaway from last year? We can’t undo all the emotional stress, economic and existential crises 2020 brought, but we cannot deny that in the midst of battling those foes, branding trends shifted gears exponentially. What was once seen as modern and revolutionary, became old fashioned overnight. Not to mention that the term “conventional” completely lost its meaning. “New Normal” on the other hand, overstayed its welcome, but it seems it’s here to stay. Why are Trends Important in Branding? Every brand must reflect three major aspects:…

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Contactless QR codes to replace Hutchinson chamber in-person table tents

Contactless QR codes - Person scanning QR code with smartphone

The Hutchinson Area Chamber of Commerce and Tourism will use the barcodes for community event listings. The Hutchison Area Chamber of Commerce and Tourism has announced that it will be using contactless QR codes to replace its in-person table tents to list community events. The purpose is to help to affordably and practically share information without close contact. The chamber has decided on the contactless QR codes to replace the table tents due to convenience and safety. This digital format is compatible with all smartphones and is extremely affordable for…

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