Mobile Marketing

Twitter’s new For You page angers its users

01/16/202301/14/2023 Jesse Collins

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The social media platform now defaults to a layout somewhat like TikTok and users don’t like it. Twitter users are beginning to see a new algorithmically driven For You page style feed similar to the design that TikTok presents upon initially opening the application. Users of the platform have been quite outspoken over their dislike of the new format. The new For You page is a feed of the tweets made by other users that are followed, in combination with tweets from other accounts that are suggested by the platform’s…

Twitter faces $136,260 lawsuit for failing to pay rent since Elon Musk takeover

01/06/202301/05/2023 John Montgallo

The San Francisco branch’s landlord has accused the company of leaving rent unpaid. As Elon Musk makes drastic cuts all over Twitter in an attempt to save on expenses – while watching his own fortune shrink – the social media company is now facing a lawsuit from its San Francisco branch landlord for failing to pay the rent. The company is being sued for $136,260 in unpaid rent, while already slashing workers and furniture. The rent owed is for the offices Twitter rents on the 30th floor of a downtown…

YouTube app is testing a less red experience

01/04/202301/03/2023 Sam Lambert

The color has been a major part of the brand’s identity, but it is testing a toned-down version. The YouTube App is very easy to identify whether it’s open or not, due to the vibrant red logo and other components such as the progress bar. That said, the brand is testing out a toned-down version of the color. The video-sharing platform regularly tries new features and changes, but always leaves the red elements. The YouTube app is not new to additional features and tweaks to the design and experience, but…

TikTok algorithm insight released to offer a touch of transparency

01/03/202312/21/2022 L. Green

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The app recently announced it would provide greater clarity as to why certain videos are suggested. The TikTok algorithm is one of the most mysterious components of the video sharing app, particularly in terms of how one video is recommended to users over others. The way the application gathers and employs data from its users has long been a mystery. That said, in an effort to improve a sense of transparency, the app has indicated that it will be rolling out a new feature that will provide greater insight into…

YouTube comments cleanup attempt launched, giving trolls a timeout

12/20/202212/17/2022 Julie Campbell

Users whose abusive comments violate community guidelines will be suspended for 24 hours. A new rollout has begun in an effort to help control the growing toxicity in YouTube comments, particularly in terms of those violating community guidelines. The platform had previously used tools such as popups in the hopes of keeping interactions “respectful”. The improvement the YouTube comments environment had previously taken more subtle approaches, but the company has now added a touch more assertiveness to their angle by applying warnings and timeouts. If abusive YouTube comments are detected…