A new survey has found that this simple form of advertising is driving shoppers to purchase. According to the newly released results of an annual Consumer Insights survey conducted by Vibes, 75 percent of consumers say that receiving text mobile marketing message advertisements regularly drives shoppers to make a purchase from brands. Among the survey respondents, 54 percent said they had made a purchase based on a digital wallet offer. The survey involved the participation of more than 1,000 consumers who regularly use their smartphones and other mobile devices to…
Read MoreCategory: Mobile Marketing
Keep up in the field of mobile marketing and all of the new techniques that are popping up all over within this fairly new job industry. Subjects vary from how to mobile marketing to advanced campaigns.
Amazon and Panasonic collab on content suggesting smart TV tech
The companies unveiled their flagship model of the OLED device at CES. Amazon and Panasonic Holdings have announced that they are collaborating on a project for the production of a smart TV line that will be able to recommend content to viewers based on their watch history. The Japanese electronics company has been working on a strategy to enhance its TV software. Earlier this month at CES, the companies unveiled their flagship smart TV model, which is an organic light-emitting diode (OLED) screen equipped with the Fire TV streaming technology…
Read MoreMeta social media network Threads rolls out its own hashtags
The company started to roll out the tags but without the need to use the hash symbol. Threads, the Meta social media network many people view as an alternative to X (formerly known as Twitter), has announced that it is rolling out tags for posts, without the need for the hash symbol as is the case with hashtags on other platforms. Users will be able to choose only a single tag in order to avoid trends toward tag spam. The social media platform first started testing the new tagging feature…
Read MoreHow many of your holiday purchases were decided by mobile commerce algorithms?
We’d all like to think we’re making our own shopping choices, but tech is playing a growing role. At this time of the year, when many people shop more heavily than at any other point on the calendar, mobile commerce algorithms are playing an increasingly important and strategic role in helping us to place items in our cart before we check out. Marketing strategies such as recommended and suggested items have become a normal part of shopping. As natural as it may feel to see suggested products while we browse…
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