virtual dressing room Archives

Zugara wins patent for augmented reality dressing room

10/01/201210/01/2012 John Montgallo

Patent awarded to Zugara for high-tech dressing room The U.S. Patent and Trademark Office has granted Zugara, a developer of augmented reality software, with a patent concerning the company’s high-tech dressing room technology. Zugara is behind an augmented reality, social commerce platform called the Webcam Social Shopper. This platform makes use of a webcam to allow consumers to try on virtual clothing, which they can experience through augmented reality-driven digital displays. Zugara believes that the patent awarded to the company is an important victory for the future of the retail…

Bodymetrics announces augmented reality fitting room for Consumer Electronics Show

01/11/2012 Stephen Vagus

Augmented reality is likely to be a big hit at this year’s Consumer Electronics Show in Las Vegas, Nevada. Several companies have already announced how they will be showing off the technology at the event. Many are attempting to bring more practicality to the technology, which has been used extensively as a gimmick for marketing campaigns. Bodymetrics, makers of body-mapping technologies, has announced that it too will be showing off its new augmented reality project at the conference. The company has teamed with PrimeSense, an Israeli technology company, to make…

Ice.com launches new mobile app that lets shoppers try on virtual jewelry

12/14/201112/14/2011 Stephanie Beck

Shopping for jewelry can be a tricky business. Ice.com Inc., a custom jewelry company, is working to make shopping for the right items a bit easier and has announced the launch of the Ice mobile app, which utilizes augmented reality technology to help consumers find the right piece for them. Ice.com specializes in selling items over the Internet. The drawback of e-commerce, however, is that consumers cannot try on the pieces before they make a purchase. Using the Ice app, shoppers will be able to see how jewelry will look…

Fashion industry opens its arms to augmented reality

09/21/201109/21/2011 Sam Lambert

The fashion world is beginning to welcome augmented reality with open arms. The popular fashion retail store Hugo Boss in Britain has erected a 26-foot media wall that acts as a virtual dressing room. The store, which is only a month old, has also launched a website that will serve the same purpose. The move is inspired by a fashion show that was held in Beijing in April, which featured models accompanied by virtual counterparts as they trekked the catwalk. While Hugo Boss amazes shoppers with its new virtual dressing…

Forrester names some of the top brands for their mobile experiences

09/13/2011 Julie Campbell

Though mobile does allow smartphone and tablet users access to the web, mobile has a great deal more to it than that, as it provides companies and brands with the chance to build next-generation experiences for consumers and add to the potential for convenience. Brands are able to engage their clients and form deep relationships that will continue over the long-term, assuming that they have performed in an innovative and contextual manner that uses the power of the technology to develop the type of experience that the user will find…