virtual fashion show Archives

New Look launches augmented reality marketing campaign

05/23/201205/23/2012 Jennifer Goula

Augmented reality campaign aims to connect with tech-savvy fashion lovers Augmented reality and fashion have grown closer together in recent months. The technology has enabled designers to show off their creations in a new way. It has also enabled consumers to take part in digital fashion shows and try on virtual clothing. New Look, a leading fashion brand in the United Kingdom, has launched a new advertising campaign that seeks to leverage the interactive power of augmented reality. The brand believes that the campaign will be a hit with consumers…

ARworks creates virtual fashion show for Vodafone

04/26/201204/26/2012 Stephen Vagus

Augmented reality and fashion join forces once again Telecommunications company Vodafone has teamed with ARworks, a developer of augmented reality applications, to bring new technology to its upcoming fashion show. ARworks has developed an experience for Vodafone built upon the JUNAIO augmented reality platform. Augmented reality is becoming more popular in the world of fashion, especially for designers who are looking for a new medium through which to show off their talent. Consumers have taken a liking to augmented reality because of the interactive experience it provides. Augmented reality fashion…