The metaverse won’t be the technology of tomorrow, predicts Apple CEO

Metaverse - Not Tomorrow

Tim Cook is unenthusiastic about the VR environment and says a different tech will define the future. Tim Cook has added his name to a growing list of tech leaders to express an expectation that the metaverse won’t be the trend that will define the future. The Apple CEO recently said that the virtual reality experience is poorly defined for the average person. “I always think it’s important that people understand what something is,” said Cook in a recent media interview. “And I’m really not sure the average person can…

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Virtual reality firm MetaX sues Meta for trademark infringement

Virtual reality lawsuit - headset

The immersive experience company filed the lawsuit in a Manhattan federal court. MetaX LLC, a company that creates experiences in immersive virtual reality (VR) has filed a trademark lawsuit in a Manhattan federal court, accusing Meta Platforms Inc, owner of Facebook, of stealing its name as it pursues the metaverse. The New York-based MetaX said that the Facebook metaverse rebrand has “crushed” it. MetaX informed the court that when Facebook rebranded, the New York-based company was “crushed” and that its “ability to operate as Meta has been eviscerated.” It also…

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Volkswagen and Microsoft launch augmented reality glasses project

augmented reality glasses - technology

The companies are working to use the HoloLens 2 to bring AR into the driving experience. Volkswagen and Microsoft have announced that they will be collaborating on a HoloLens 2 augmented reality glasses project that will bring the experience right into a driver’s own vehicle. The idea is to provide a holographic display of relevant information right when the driver needs it. The augmented reality glasses project would bring technology closer to being able to provide information such as traffic conditions, weather reports, shopping recommendations and highlights of points of…

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AR Experiences are on their way to local landmarks via Snap

AR Experiences - Augmented Reality

The social media giant has made a new move in letting users experience the augmented reality world. Snap has announced that it is making a new move into the world of augmented reality with AR experiences that will let local landmarks be converted into something entirely new. Creators will be able to use the feature to transform local landmarks into something different in the digital sphere. Yesterday, Snap unveiled its new software tool called Custom Landmarkers, which makes it possible for users to construct 3D models out of physical locations.…

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Gadget-free virtual world simulator tech patented by Disney

Virtual World Simulator - Augmented Reality technology

The augmented reality tech wouldn’t require the user to wear a headset or glasses for the experience. Disney has filed a patent for a new type of Virtual World Simulator technology that is supposed to allow for augmented reality experiences but without the need for users to wear glasses or headsets. The US Patent and Trademark company granted the patent to the Walt Disney Company on December 28, 2021. The patent was for virtual world simulator technology that would let the company create theme park rides in the real world…

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