Bacardi launches QR code wearable album clothing at Paris Fashion Week

QR Code - Bacardi Rum Bottle

The brand has brought a number of trends together in its apparel-based promotional marketing. Bacardi Rum launched a new QR code apparel promotional campaign just in time for Paris Fashion Week and is bringing together a number of trends to complete its design. The quick response codes were combined with musician partnerships and streetwear collabs. Bacardi worked with producer Boi-1da and streetwear brand NAHMIAS to create a branded apparel line featuring a QR code that can be scanned. Anyone who scans the barcode will be able to listen to music…

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Elton John uses QR code to support Pride Fundraising Campaign donations

QR Code - Pride Flag

The official quick response code made it possible for people to scan to donate during Pride. Elton John has rolled out a QR code to make it easier for people to be able to conveniently scan and make donations to The Elton John AIDS Foundation throughout Pride. The musician worked with Ogilvy UK and Clear Channel to help reach more consumers. The charitable partnership has made it possible to display the QR code to thousands of digital out-of-home screens located throughout the United Kingdom and Europe. The displays are all…

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QR code payments could break $3 trillion in 3 years

QR code - Paying via QR code

A new Juniper Research forecast suggests that the mobile transactions will reach the milestone by 2025. QR code payment trends have shown that the transaction method is taking off, even if it has experience broken global growth over the last few years. Quick response barcodes have been used for payments far more in some regions than in others. The low-cost, easily recognizable and simple to use technique of QR code payments have high appeal to many merchants and consumers globally. Though the popularity differs from one region to the next.…

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Bitly acquires its first company with QR code firm Egoditor

QR code - Acquisition - keyboard

The link management business announced that it was acquiring the German barcode generator. Bitly, the popular link management brand has announced that it has made its first acquisition in the form of Egoditor GmbH, a QR Code Generator company based in Germany. The transaction terms were not disclosed by the time of the writing of this article. Bitly CEO Toby Gabriner had pointed out that the acquisition of the QR Code Generator company was cash and stock. He also shared that when the deal officially closed, it would combine the…

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QR code beaded bracelets use traditional art to share storytelling history

QR code - Beaded bracelet Native American

The jewelry can be scanned with a smartphone to share Navajo Native American history. November is National Native American Heritage Month and as a part of its celebration, new QR code beaded bracelets have been created to share a traditional craft and storytelling at the same time. The attractive and eye-catching jewelry can be used to communicate storytelling information. The idea of using QR code jewelry to share history through smartphone scans isn’t as new as it might seem. Clearly, the use of barcode scans using a phone is new,…

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