mobile marketing Archives

Top 7 Skills Required to Become a Digital Marketing Expert

10/19/2023 Guest Post

Digital marketing has been the talk of the town for the last decade. With businesses shifting from traditional to online marketing, the demand for digital marketing expertise has soared. However, as digital platforms continue to evolve, the required skills to excel in this domain also change. In this comprehensive guide, let’s delve into the top 7 essential skills every aspiring digital marketing expert must master. Search Engine Optimization (SEO): Understanding the Mechanics: SEO isn’t just about inserting keywords or building backlinks. It’s about understanding search engine algorithms and user behavior.…

Coca-Cola and Jon Batiste amp up QR codes with audio and artistic imagery

09/06/202309/05/2023 John Montgallo

The upgrade in the mobile marketing campaign gave the quick response codes a hotter new experience. While the pandemic made sure that pretty much everyone is now finally familiar with humble QR codes, this doesn’t mean that people like them all that much. The barcodes are typically black and white pixelated squares that are functional but not exciting. A new Coca-Cola campaign took this as a challenge and worked to see if people would enjoy and respond to QR codes more readily if those barcodes were far more artistic in…

OUTFORM Launches In-Store PodDrop™ Platform That Merges Product Sampling With Customer Data Capture

09/21/2021 Media24

Fully Automated Sample Dispenser Gives Physical Products a Digital Trail for the Next Level of Consumer Engagement and Ad Retargeting OUTFORM is proud to debut PodDrop™, a new in-store discovery experience that allows brands to dispense product samples and stay in touch with consumers, even after they leave the store. The revolutionary platform creates a digital trail for every sample and seamlessly integrates customers’ in-store experiences with their unique data. After consumers obtain a sample, brands can retarget ads or engage these consumers with an unprecedented level of authenticity and…

Top 5 Reasons Why Ecommerce Businesses Should Invest In Social Media Marketing

08/12/2021 Guest Post

In this digital world, digital marketing has become the new way of marketing almost every and any kind of business. And social media has become one of the most crucial parts of digital marketing. Social media marketing is almost overtaking the traditional way of marketing. When you are running an eCommerce business, it is worth investing your time and money in social media marketing for several reasons. Whether you want to develop brand awareness or want to build trust between your target audience, social media advertising has a lot to…

How To Rebrand Your Brand On Digital Without Losing Customers?

07/07/2021 Guest Post

Redoing your website can really refresh the image of your business and also attract new customers. But if we talk about your existing customers, all these changes might be less beneficial for your existing customers. While you have invested both your time and money in building a brand, updating the same can be less recognizable to your existing customers. In addition to this, your existing clients may also think about whether you are changing something else or not. Rebrand Your Brand On Digital Without Losing Customers Along with getting new…