Fully Automated Sample Dispenser Gives Physical Products a Digital Trail for the Next Level of Consumer Engagement and Ad Retargeting OUTFORM is proud to debut PodDrop™, a new in-store discovery experience that allows brands to dispense product samples and stay in touch with consumers, even after they leave the store. The revolutionary platform creates a digital trail for every sample and seamlessly integrates customers’ in-store experiences with their unique data. After consumers obtain a sample, brands can retarget ads or engage these consumers with an unprecedented level of authenticity and…
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Top 5 Reasons Why Ecommerce Businesses Should Invest In Social Media Marketing
In this digital world, digital marketing has become the new way of marketing almost every and any kind of business. And social media has become one of the most crucial parts of digital marketing. Social media marketing is almost overtaking the traditional way of marketing. When you are running an eCommerce business, it is worth investing your time and money in social media marketing for several reasons. Whether you want to develop brand awareness or want to build trust between your target audience, social media advertising has a lot to…
Read MoreHow To Rebrand Your Brand On Digital Without Losing Customers?
Redoing your website can really refresh the image of your business and also attract new customers. But if we talk about your existing customers, all these changes might be less beneficial for your existing customers. While you have invested both your time and money in building a brand, updating the same can be less recognizable to your existing customers. In addition to this, your existing clients may also think about whether you are changing something else or not. Rebrand Your Brand On Digital Without Losing Customers Along with getting new…
Read MoreHow Mobile Marketing Has Taken Over the World
Research states that a high percentage of the population stays connected to their pocket companion almost all day. You can do nearly everything from your phone, from checking emails and watching videos. You can also follow insider trading at a company you own shares in. As technology is evolving, so is the business world. Mobile marketing has taken over the world by storm. The article will give you all the details you need to know about mobile marketing, so stay put. What is mobile marketing? Mobile marketing is a marketing…
Read MoreDesktop ads hit harder by pandemic than mobile advertising
Adverts running on smaller screens didn’t suffer as much from the coronavirus crisis as those for laptops. Mobile advertising didn’t experience as bad of a hit from the coronavirus pandemic’s impact as desktop ads did during the first quarter of 2020. This, according to the Q1 Quarterly Mobile Index report published by the PubMatic adtech company. The report included the results of a data analysis conducted by the company. Its analysis revealed that mobile advertising impression volume on publisher sites remained essentially unchanged when comparing periods before and after the…
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