Amazon has announced that it is continuing to further its goal to dominate mobile commerce by launching a shopping app for its endless.com website, which will be available to users of iPhone devices and will align well with the company’s strategy of creating mobile editions of its websites that so far include apps for its other destinations: Zappos.com and Myhabit.com.
According to Tracy Ogden, the Amazon, Seattle spokesperson, Amazon aims to provide its patrons with the optimal online shopping experience. Ogden said, “As more people are carrying their iPhones, we want to make sure our customers have the best experience accessing endless wherever they are.”
Endless.com sells name brand shoes, bags and accessories for women, men and children. By utilizing the endless app, consumers can look through the diverse range of merchandise by name and style. They can also view product ratings and reviews, as well as trend reports and editor product picks. In addition, shoppers have the ability to search by price, discover the latest offers and deals available, and can quickly and conveniently make purchases by entering their Amazon account.
As an Amazon property, endless.com enables app users to make purchases that can be returned up to 360 days from the time of sale. Moreover, free international shipping is offered to customers who make orders that exceed $100.
An ecommerce company, it is only natural for Amazon to move into the mobile market. While it has used e-readers, mobile apps, advertising, and daily promotions to build a sound mobile strategy, its recent endless.com app for iPhone makes the company’s goal to be a mobile commerce leader all the more evident.
