Mobile marketing campaign at Amazon gives money away

Mobile Marketing ROI

Kindle Fire tablet users are being encouraged to use Amazon Coins virtual currency for apps. Amazon coins have just been launched as a brand new form of online currency meant exclusively for use through the apps at the Amazon Appstore and the company has started a mobile marketing promotion for users of the Kindle Fire tablets that will give them free digital money. The currency can only be used by Kindle Fire tablet users in apps from Amazon’s Appstore. The mobile marketing campaign is based on the fact that consumers…

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The harm being caused to Android by monetization issues

Mobile marketing strategy

According to a Flurry report, the platform is being killed by low developer revenues. Flurry has released the results of its mobile marketing study, which has shown that Android is suffering from a serious monetization issue, as its developers are being paid only 24 cents for every dollar made by those for iOS. Flurry’s vice president of marketing, Peter Farago, explained that there are three primary reasons that are causing the monetization gap at Android. Android payments are not seamless, as Google Wallet has not spread rapidly enough. The Google…

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Facebook’s mobile marketing powers skyrocket as their search capabilities rival Google

Mobile Commerce

Facebook is focused on a social search framework that could redefine mobile marketing and monetizing. Facebook has set its sights on a new way to accomplish mobile marketing in order to monetize the channel, by creating a social search framework which will form an entirely new source of value and revenue that will leave current estimates about the future of mobile behind. The financial success it intends to achieve through its efforts will, however, be at the expense of Amazon and Google, should it be successful. Amazon is at risk…

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Who among the leading UK retailers has gone mobile?

Mobile Commerce

Though most of the most popular online merchants in the United Kingdom have found their way into mobile commerce, surprisingly, there are still 12 of the top retailers in the country who have not yet established any mobile presence whatsoever. That said, these figures still demonstrate that mobile commerce has definitely made its way into the United Kingdom mainstream throughout the last year, and that the majority of retailers have recognized that mobile offers a significant opportunity for boosting revenues. A report issued by eConsultancy digital marketers, called the “Conversion…

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Amazon mobile commerce strategy places focus on apps

Amazon mobile commerce

Amazon has announced that it is continuing to further its goal to dominate mobile commerce by launching a shopping app for its endless.com website, which will be available to users of iPhone devices and will align well with the company’s strategy of creating mobile editions of its websites that so far include apps for its other destinations: Zappos.com and Myhabit.com. According to Tracy Ogden, the Amazon, Seattle spokesperson, Amazon aims to provide its patrons with the optimal online shopping experience. Ogden said, “As more people are carrying their iPhones, we…

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