When stores closed their doors, consumers picked up their phones to keep buying what they need. Even as stores remain closed in many areas, mobile shopping apps have provided a popular alternative to in-store purchases, say the results of a new Liftoff and Adjust study. According to the research, engagement with consumers over these applications is up 40 percent. Liftoff, an app marketing specialist, and Adjust, a fraud prevention firm, have recorded a significant increase in activity on mobile shopping apps since the pandemic crisis struck. According to the data…
Read MoreTag: mobile shopping apps
4 out of 5 shopping apps leak user data
A new NowSecure survey showed that 80 percent of these commerce applications breach security. Consumers who plan to use shopping apps to get their holiday gifts under the tree this year are being warned to pay closer attention to the efforts they make on behalf of their own security. The vast majority of mobile commerce applications are leaking the user’s personal information. A NowSecure survey found that 82 percent of shopping apps from brick and mortar stores are leaking personal data. Similarly 92 percent of commerce applications for online-only retail…
Read MoreMobile shopping apps comprise over half of European e-commerce
A new Criteo report revealed that retailers in Europe are greatly benefiting from dedicated applications. Criteo has released its Q4 Global Commerce Report which showed that mobile shopping apps are leading to significant successes in Europe. European retailers with dedicated applications are seeing widespread sales. Retailers have found that making mobile a priority is no longer an option but is quite the necessity. The report revealed that retailers that placed a priority both on mobile shopping apps and the mobile web, their performance gains are significant. The retailers with a…
Read MoreMobile shopping apps to play central role in holiday e-commerce this year
The 2017 holiday season will have many consumers looking to their smartphones for products they want. A recent comScore survey has shown that mobile shopping apps aren’t suffering the same pain as other types of application. A survey revealed that most smartphone users aren’t downloading any apps at all from one month to the next. The firm’s data revealed 51 percent of mobile phone users don’t download any new apps month to month. The same survey determined that mobile shopping apps are still being downloaded, even when pretty much every…
Read MoreSome mobile shopping apps are striking a chord with Millennials
M-commerce is continuing to take off at a steady pace, but certain applications are doing better than others. When it comes to hunting for products online, m-commerce is exploding among Millennials, but there are certain mobile shopping apps that are attracting a lot more attention than others, and according to a recent Forbes report, the difference is a striking one. Over the next year, it was predicted that sales over mobile commerce would reach more than $280 billion. When compared to last year, the difference is massive, considering that the…
Read More