Amazon mobile commerce strategy places focus on apps

Amazon mobile commerce

Amazon has announced that it is continuing to further its goal to dominate mobile commerce by launching a shopping app for its endless.com website, which will be available to users of iPhone devices and will align well with the company’s strategy of creating mobile editions of its websites that so far include apps for its other destinations: Zappos.com and Myhabit.com. According to Tracy Ogden, the Amazon, Seattle spokesperson, Amazon aims to provide its patrons with the optimal online shopping experience. Ogden said, “As more people are carrying their iPhones, we…

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