As Yahoo! and Bing make a comeback, so does mobile ad momentum in 2012’s first quarter

Mobile-Commerce

According to the IgnitionOne quarterly release, the 2012 first quarter has continued to generate solid year-over-year increases in search advertising, following a record last quarter in 2011. First quarter 2012, saw a significant search spending year over year growth, increasing by 30.3 percent, which was more than twice the spending in the first quarters of both last year and the year before. This spike has been credited to the rebirth of both Yahoo! and Bing, as they took the largest market share that they have seen since they partnered. In…

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Domino’s breaks $1.6 million sales mark in a single week of mobile commerce

Mobile Commerce pizza

Domino’s Pizza has released its “Quarter One Interim Management Statement” for the first 13 weeks of this year – up to and including the 25th of March – and within it, they showed that 16.4 percent of their total sales (worth approximately £59.3 million) was brought in from one of its numerous mobile platforms. This is drawing attention to mobile commerce as a whole, as many companies have still been wondering whether or not it will generate enough revenue to be worthwhile. Domino’s Pizza in Ireland and the U.K. are…

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Tealeaf unveils new mobile customer experience solution

Mobile trends

Tealeaf, a top provider of digital customer experience management solutions, has now unveiled its latest edition of the Tealeaf CX Mobile, which is a complete solution for its clients. The newest version of Tealeaf CX Mobile enables a sophisticated analysis of the customer experience across all of the various mobile channels, including native Android and iOS apps, hybrid applications, the increasing number of HTML5-based apps, and mobile websites. Mobile commerce is currently growing at a rate that is more rapid than any other form of ecommerce, either currently or throughout…

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Retailers prepare for Mothers’ Day with mobile strategies

Mobile Marketing for Gifts

Retailers selling popular products and services that are given as gifts on Mothers’ Day are preparing for this year’s consumers with the launch of new mobile platforms for shopping and finding deals. OrganicBouquet.com, a leading eco-friendly florist, is only one example of a retailer that has created a new user-friendly shopping site that is optimized for mobile users. It has now announced the launch of this site, making it possible for its new and returning customers with smartphones to use their mobile devices to make their Mothers’ Day and Easter…

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QWASI introduces its new and unique “appnostic” mobile photo sharing and printing services

Mobile Commerce

Leading mobile and social marketing tech and communications company, QWASI, which is known for its interactive solutions that are provided cross-market, has announced the release of its newest solution for mobile photo sharing and printing. This new service is designed to provide solutions to some of the most common issues faced by cell phone users, which are the ability to obtain quality printed pictures from pictures they have snapped using their mobile devices. Though the initial launch makes the service available only to American mobile users, the company intends to…

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The impact of Siri on mobile commerce

iphone4s

Though the iPhone 4S release was initially disappointing to most people who had been eager for the latest Apple mobile phone, it is still now being applauded as an incredible new device for many reasons, especially in its revolutionary Siri. Siri – a form of Apple digital assistant – is not only significantly different from other forms of interface between users and devices, but it also creates the potential for a wide range of changes in consumer computing and mobile commerce as a whole. Its impact on the way that…

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What 2011 has taught us about mobile for 2012

Mobile gaming

With the close of 2011, marketers and businesses of every size are looking back over the year to learn from the leaps and bounds that mobile has taken over the year to help to design their strategies for 2012, because there is one lesson that could not be ignored: mobile has arrived. The industry may have forecasted more rapid brand adoption than what was achieved, but this doesn’t mean that mobile didn’t make it, because it certainly has. And now, due to a number of important reasons, it is about…

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Mobile media study is the first to look at e-reader and tablet owners who read digital magazines

Tablet Magazines

The Association of Magazine Media (MPA, formerly the Magazine Publishers of America) has just published the very first study that looks specifically to the behaviors and attitudes of a very specific niche among consumers: e-reader and tablet owners who use app-based magazines through their mobile devices. The Affinity for MPA research firm performed the actual study, which has helped to further the understanding of the way that consumers engage with digital magazines, as well as their preferences between the functionality of digital editions and the newsstand versions. It even looked…

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Survey shows 13 percent of shoppers will use mobile devices for holiday purchases

Tablet t-Commerce

According to the results of a study just released by PriceGrabber, over the upcoming holiday season, 13 percent of shoppers will be using their smartphones and tablets for making their holiday purchases. The study examined the various methods that will be used by consumers for their holiday purchases, including in-store, online, and mobile. Regardless of the increase, among the respondents of the survey, only 4 percent stated that they would actually be making the purchases over mobile. This shows how important mobile devices are becoming for the in-store shopping process.…

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Parks Associates report shows the growing support behind NFC technology

NFC Mobile Commerce Statistics

NFC-powered mobile commerce continues to gain momentum amongst consumers as telecommunications and technology company labor to raise awareness of NFC technology. Parks Associates, a leading market research and consultation firm, has released a new report outlining the rising demand for mobile commerce coming from consumers. The report shows that mobile consumers are becoming increasingly enamored with “mobile wallets” – the concept of smart phones doubling as payment devices. The increasing demand is attributed to the convenience inherent in the mobile wallet payment system. According to the report, nearly half of…

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Amazon mobile commerce strategy places focus on apps

Amazon mobile commerce

Amazon has announced that it is continuing to further its goal to dominate mobile commerce by launching a shopping app for its endless.com website, which will be available to users of iPhone devices and will align well with the company’s strategy of creating mobile editions of its websites that so far include apps for its other destinations: Zappos.com and Myhabit.com. According to Tracy Ogden, the Amazon, Seattle spokesperson, Amazon aims to provide its patrons with the optimal online shopping experience. Ogden said, “As more people are carrying their iPhones, we…

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