QR codes have had a very lucrative year. More companies are beginning to realize the importance of mobile marketing and the codes have proven to be one of the best ways to engage mobile consumers. The codes have been used into a number of industries, including music, entertainment and fashion, and are becoming increasingly popular amongst jobseekers. QR codes may be a staple of mobile marketing now, but that may change next year as more companies begin investing in augmented reality technology.
Augmented reality has been gaining momentum in the marketing world for some time. This year, the technology really began to shine as more advanced smart phones began entering the market. Consumer engagement is the main reason that the technology has been so successful. QR codes have proven to be effective engagement tools, which has lead many retailers, such as Macy’s, to incorporate them into their marketing campaigns. Augmented reality, however, provides a much more immersive experience that QR codes may not be able to cope with.
Some companies are beginning to make the transition from QR codes to augmented reality. Starbucks has begun doing this, though it continues to make use of the codes as a way to distribute discounts. The advent of augmented reality may not signal the death of QR codes, but the codes may suffer as AR becomes more popular. Given that many consumers are still unfamiliar with QR codes, the codes may fade into obscurity before they truly begin to shine.
