The increase in smartphone advertising will be a main driver for the entire digital marketing industry, said eMarketer. While TV continues to be the top Indian advertising platform, the rising demand for smartphones is propelling mobile ad spending upward and is predicted to continue doing so. eMarketer predicts that mobile advertising budgets will rise along with the availability of inexpensive 4G handsets and dropping data prices. Advertising over mobile channels is expected to increase by 85 percent throughout 2017, said the firm. A mobile ad spending increase of that size…
Read MoreTag: mobile marketing statistics
Mobile ad success appears to depend on certain specific characteristics
Celtra and On Device Research data shows that there are some features that make smartphone advertising work. The best mobile ad success looks as though it is the result of certain common characteristics. This, according to a report from Celtra and On Device Research. The report detailed an analysis of the top 20 percent of mobile advertisements based on ad recall and intent to purchase. The analysis compared a number of different characteristics of mobile ads to determine what works. The report showed that among the top 20 percent of…
Read MoreA large number of clicks on mobile ads are accidental
Almost half of the times that smartphone advertising is accessed by viewers, it didn’t happen deliberately. Despite the fact that smartphones have become exceptionally popular and marketing over that channel is a growing part of mainstream advertising, mobile ads aren’t necessarily being clicked for meaningful reasons by device owners. In fact, a recent study has shown that ad clicks are nearly as likely to have been accidental as they were deliberate. A new Omnicom Media Group study that was accomplished in a partnership with Epinion discovered that 48 percent of…
Read MoreMobile ad spending takes off
That said, a recent report said that user growth is expanding at an even faster rate. A recent report from eMarketer has shown that in the United States, when looking at the rate of growth of the use of the amount of time that is being spent on smartphones, the amount of mobile ad spending could actually be higher. The problem seems to be that marketers are not yet feeling entirely confident in the effectiveness of the channel. The firm also went on to say, in the report, that they…
Read MoreMobile marketing guide released by TapSense
The latest version of the company’s publication is now out, providing users with guidance regarding the best techniques. The second version of the TapSense mobile marketing guide has now been released, at a time in which it is even more clear that the publication of the first version, as consumers are now spending more than half of their online time on smartphone or tablets. The conversion rates through mcommerce are also on the rise, showing that this channel has considerable potential. According to recent data from the Google Shopper Marketing…
Read More