mobile commerce trends Archives

Has mobile commerce reached the point that its experience beats desktop?

02/12/202402/09/2024 Jesse Collins

Mobile commerce - Shopping on mobile and laptop computer

Online shopping is nothing new, but has buying using a smartphone finally found its groove? When it comes to shopping online, many people are now turning primarily – or even exclusively – to mobile commerce, making their purchases using a smartphone or tablet. That said, is it just convenient, or does it truly provide a better experience than using a laptop or desktop? Over the holidays, for the first time, mobile commerce surpassed shopping over laptops and desktops. People are getting more comfortable using smaller screens to get the job…

Mobile commerce to see 68 percent growth by the close of the year

05/17/202205/13/2022 Sam Lambert

As a growing number of people shop on their smartphones, companies see more income from apps. Mobile commerce has been taking off – particularly since the start of the pandemic – meaning that companies with online strategies focusing on smartphone shoppers have been winning out. The trend is only expected to continue through until the end of this year and beyond. According to a recent eMarketer report, online shopping will have reached $845 billion by the end of this year. Moreover, mobile commerce is expected to drive about half of…

Trust in mobile commerce accuracy is very low among online shoppers

11/09/202111/05/2021 Sam Lambert

About 6 in 10 consumers do not entirely trust that their orders will be filled as requested. A new Zebra study has revealed that the confidence consumers may once have had in mobile commerce seems to have dwindled. This trend has forced retailers to place a priority on boosting their labor and supply chain capabilities. The Zebra Technologies Corporation (NASDAQ stock symbol ZBRA) 14th Annual Global Shopper Study showed that there is a massive gap in consumer trust when it comes to what they expect from their mobile commerce experience.…

Mobile holiday shopping expected to be largest ever this year

09/23/202009/22/2020 Stephanie Beck

Mobile holiday shopping - person using phone to shop and buy

App Annie is predicting that this season will be huge, despite the economic impact of the pandemic. The US mobile holiday shopping season is expected to be the largest to date, reaching over 1 billion consumer hours on Android alone. COVID-19 has already had a clear impact on the way the season will play out online. The mobile holiday shopping season will already have a different shape than it would have had without the pandemic crisis. For instance, Amazon’s Prime Day would traditionally have occurred in July. However, that date…

Lockdown m-commerce growth rate moved channel ahead by “3 to 4 years”

08/26/202008/25/2020 Jesse Collins

A recent analysis showed that mobile shopping saw 30 percent growth in a handful of months. The Q2 2020 m-commerce growth rate in the UK jumped by 30 percent when compared to Q1, which were already 25 percent higher during the last quarter of 2019. Though users were already increasingly going mobile, the pandemic greatly accelerated the trend. An increase in m-commerce growth rate was recorded in wide swaths of the world as shoppers worldwide have already spent a massive 1.6 trillion hours on their devices this year. Moreover, this…