mobile marketing tools Archives

Mobile marketing achievements made by Office Depot

01/23/201401/24/2014 L. Green

The company has revealed that it has experienced considerable success from its campaigns in this channel. The head of mobile business strategy at Office Depot, Gabriel Cabrera, recently gave a keynote speech in which the success of the company’s mobile marketing strategy was underscored. Smartphones and tablets represented nearly a quarter (24 percent) of Cyber Monday traffic. Cabrera explained that mobile marketing made it possible for the company to be able to provide the “highly personalized experience” that consumers have come to expect. He added that “No longer generic banners,…

Mobile marketing guide released by TapSense

01/17/201401/14/2014 Jorge Gonzalez

The latest version of the company’s publication is now out, providing users with guidance regarding the best techniques. The second version of the TapSense mobile marketing guide has now been released, at a time in which it is even more clear that the publication of the first version, as consumers are now spending more than half of their online time on smartphone or tablets. The conversion rates through mcommerce are also on the rise, showing that this channel has considerable potential. According to recent data from the Google Shopper Marketing…

Mobile commerce catalog feature added by Flipboard

11/21/201311/18/2013 L. Green

QR codes in Mobile commerce Magazine Ads

The company has now expanded its features for smartphone and tablet customers with an all new section. Flipboard’s social magazine app has now been broadened so that it includes an all new mobile commerce catalog section that gives shoppers and brands the chance to look at various products, check their prices, and make purchases through the right links. This app is available for both Android and Apple device using customers. This represents an important step forward into mobile commerce for the magazine as it expands its way outward into catalogs.…

QR codes may be dethroned by SnapTags

04/17/201304/16/2013 Stephen Vagus

SnapTags may serve as a powerful alternative to QR codes Despite criticism regarding their appearance, QR codes remain a powerful tool in the realm of marketing. Advertisers have shown favor for QR codes because of the codes’ ability to connect with consumers in a dynamic fashion. The codes are particularly effective at catching the attention of mobile consumers, those that use their mobile devices heavily in their daily lives. For many advertisers, and consumers, QR codes still represent a visual oddity, which can often impair their performance. As such, advertisers…

Augmented reality may be overhyped in marketing

10/04/201210/04/2012 Sam Lambert

Augmented Reality shopping mobile commerce

Volvo’s Mikael Karlsson takes aim at augmented reality Augmented reality is cropping up everywhere. Backed by enormous demand from consumers, the technology is quickly solidifying its place as a staple in the world of mobile technology, marketing, and entertainment. While this may be good news for consumers interested in augmented reality, some involved in the mobile marketing business believe that augmented reality is being set up to fail. According to Volvo mobile marketing manager Mikael Karlsson, augmented reality is receiving too much attention too quickly. Technology may be overrated for…