mobile marketing plan Archives

How retailers are taking their first steps into the mobile commerce world

04/15/201204/13/2012 Jorge Gonzalez

When new technology comes into common use, it isn’t always obvious how it should best be used, and mobile commerce is no exception, but retailers – both online and in actual physical space – have been making their first attempts at using smartphones and tablets to their best advantage, each in their own ways. Retailers weren’t typically a part of the first wave of commerce. There were a few trailblazers, but other than that, mobile devices weren’t at all a part of their strategies, especially among those who weren’t online…

Mobile consumers receive free food through new Chili’s social campaign

04/09/201204/09/2012 Julie Campbell

Mobile marketing campaign designed to bring in the crowds. Chili’s Grill & Bar has announced that it is providing mobile consumers with free food when they check-in to participating locations using their mobile devices. The restaurant chain is using popular social networks such as Facebook Places and Foursquare to help to boost this interactive campaign. Diners who use their smartphones to check-in to the various Chili’s locations from now through the end of may will be offered a free appetizer. The fast casual chain of restaurants is currently present in…

Rapidly increasing adoption of mobile devices boosts Google’s advertising income

04/02/201204/02/2012 Jennifer Goula

A Marin Software report has indicated that advertisers this year will increase their mobile paid search budgets by more than double, and that Google’s revenue from mobile adds will grow 4 to 8 times more rapidly than its ad revenue for desktop computers. The fast adoption of mobile devices such as smartphones and tablets is clearly altering the way consumers are using search engines, and this has caught the attention of advertisers. The report, which was produced by the top online advertising management platform for agencies and advertisers, Marin Software,…

Fiksu data shows price of mobile marketing down and download of apps even out

03/31/201203/31/2012 Jennifer Goula

Mobile trends Commerce Apps on smartphone

Fiksu, Inc., the first mobile ecosystem-wide app user acquisition platform in the industry, has reported that in February 2012, there was an evening out of the downloading of mobile apps, after the post-holiday boom in January which broke all previous records. The company’s data also showed that the price of acquiring new loyal app users experienced only a marginal increase during that month. The Fiksu App Store Competitive Index showed that there was a decrease in the number of daily downloads by 6 percent, from January’s average of 6.79 million,…

Postal Regulatory Commission gives approval to 2012 mobile commerce and personalization price adjustment by Postal Service

03/30/201203/30/2012 Julie Campbell

The Postal Regulatory Commission has given the Postal Service approval for a price adjustment that will include a 2012 Mobile Commerce and Personalization promotion, which will allow registrations to start on May 1, and that will run from July through August. The goal of this promotion is to grow from the successes that were seen in the 2011 Mobile Barcode promotion. Though last year’s efforts saw successes in spreading the word about how mobile devices could be used in conjunction with direct mail, it is now the hope of the…