mobile marketing technology Archives

Mobile marketing has high exposure in 18 to 34 age group

10/24/201310/22/2013 Julie Campbell

This demographic is being seen as highly important to marketers as half of them use small screens first. According to the results of recent research from Weve, which is attracting the attention of mobile marketers around the world, small screens – that is, those of smartphones, tablets, and other connected gadgets – are considered to be the first and most important channel for almost half of the age group demographic of 18 to 34 year olds. The research determined that the importance of the small screen to this group makes…

Marketing firms team to develop NFC technology marketing program

08/12/201308/10/2013 John Montgallo

NFC technology to be a centerpiece of new marketing program News America Marketing, a leading marketing firm and subsidiary of News Corp, has teamed with Thinaire, a specialist in mobile marketing technologies. Together, the two companies will work to develop a new marketing program that leverages the capabilities of NFC technology. The program will be designed with the retail industry in mind and will help retailers embrace NFC technology and use it to engage a new generation of consumers that have become highly reliant on their mobile devices. NFC remains…

Mobile marketing could benefit from smart watches

03/25/201303/25/2013 John Montgallo

As the rumors continue to build regarding a release from Apple, predictions are being made about benefits. Rumors are mounting regarding an upcoming release of a smart watch powered by Apple’s iOS, as well as the potential that such a device could present in various areas such as mobile marketing. The device has been affectionately nicknamed the iWatch by bloggers, and marketers are wondering how it could benefit them. The predictions are blossoming to everything from the release of similar devices by other manufacturers, to the possible benefits that could…

SquareScan aims to revitalize QR codes

12/19/201212/19/2012 Stephen Vagus

SquareScan launches new platform to push QR codes into a new era Despite some criticism and lackluster participation from consumers, QR codes continue to be a powerful mobile marketing tool that have promising potential in terms of engagement. SquareScan, a company specializing in QR codes, has launched a new website and services that aim to revolutionize the way businesses use QR codes and provide dynamic content to consumers. Though QR codes are waning with consumers, SquareScan may be able to provide companies with the tools they need in order to…

Mobile marketing successes far outshine social media

12/02/201212/02/2012 Sam Lambert

Holiday shoppers are surprising marketers with the way that they are responding to campaigns. The shopping season has now been hopping for over a week, and the data regarding the impact of mobile marketing and social media is flowing in, making one thing perfectly clear: one is far outshining the other in its results. Marketers are shocked at the lack of impact that social media is having on converting consumers. Following an analysis of the Black Friday through Cyber Monday data, the information that was obtained showed some very important…