mobile marketing industry Archives

Mobile marketing will have created 1.4 million jobs by 2015

05/29/201305/31/2013 Jorge Gonzalez

The results of a new study are showing that this will be an area of considerable employment growth. The results of a new mobile marketing study have shown that spending in this area now accounts for $139 billion and that by the year 2015, this will rise to reach an estimated $400 billion. The result will be considerable in employment, as well, as it will require the work of 1.4 million people. As consumers continue to use their smartphones and tablets on an increasing basis in order to complete their…

Mobile marketing industry will have 1.4 million employees in two years

05/14/201305/13/2013 Jesse Collins

The MMA has released the results of a new study that it has commissioned projecting employment in the sector. The Mobile Marketing Association (MMA), a trade organization, has commissioned a study that has now forecasted that the industry will be adding nearly a million jobs and will add $400 billion incremental output in the American economy by the close of 2015. These findings could help to encourage marketers to spend more on smartphone and tablet ads. That said, the mobile marketing study is an element of the MMA effort to…

Mobile marketing to undergo considerable growth

01/29/201301/28/2013 Stephanie Beck

Indonesian marketplace is primed for an explosion in this sector over the next few years. According to a mobile marketing study conducted by global market strategy consultants Roland Berger, the sector in Indonesia is right on the edge of an explosion which will more than double its size by 2016, making it a critical channel for connecting with consumers. The research suggested that the country has one of the fastest rates of I.T. growth in the developing world. The report that was released on the study showed that Indonesia currently…

Sprint conference to highlight capabilities of NFC technology

10/09/201210/09/2012 Jorge Gonzalez

NFC technology playing a large role in evolution of mobile business Telecommunications giant Sprint is slated to host its 12th annual Open Solutions Conference at the end of this month in San Jose, California. The event is known for hosting various presentations concerning the telecommunications ecosystem around the world. This year, however, those attending the event will not just be hearing from industry experts, they will also be hearing from large retail brands, advertising agencies, and venture capitalists. These groups will be touching on the changes that are coming to…

Hipcricket mobile marketing breaks 200,000 mark in the industry

07/16/201207/16/2012 Jorge Gonzalez

Its campaign growth, quarter over quarter, has now reached a 52 percent. Hipcricket, an industry leader in mobile marketing and a subsidiary of Augme Technologies Inc., has just announced that it has broken the 200,000 mark for its campaigns. This holds it in the top position in the industry within this central metric. By May 31, 2012, it had completed over 27,000 in that quarter alone and showed a growth of 52 percent over the campaigns from the previous quarter. Among the company’s 27,000 campaign that had been completed during…