Innovation is an important part of the amusement industry. With theme parks being a target for family vacations, ensuring that these families stay entertained is of the utmost importance. As technology grows more advanced, new ways to entertain audiences are being born. Kudan, an augmented reality development company based in the UK, has been lending its services to the amusement industry in the hopes of expanding the use of augmented reality technology throughout the sector. Given that AR is a highly interactive and immersion technology, its value to the amusement industry is clear.
Kudan has been working to develop new entertainment systems that use visual recognition and gaming concepts. These systems are built using augmented reality and provide amusement park goers with an opportunity to experience something they would not see in everyday life. The company is also developing augmented reality tools that can be used as sales platforms for parks as well as other businesses.
The amusement industry is a diverse field and innovation can set some businesses out from amongst their competitors. Augmented reality has already begun to show how powerful a tool it can be for engaging consumers, yet few companies have adopted the technology for themselves. Kudan hopes to change that in the future by showing off the capabilities of the technology and how it can be used now only to improve a business, but drive consumer interaction.
