Augmented reality continues to be an effective marketing tool Augmented reality has been gaining more attention as a practical solution to many of the challenges that exist in daily life. The technology continues, however, to be one of the most attractive marketing tools, especially to advertisers looking to engage mobile consumers. Part of the reason advertisers like augmented reality is because the technology is able to create engaging digital content that can be superimposed over the real world. Such content is especially engaging for mobile consumers. Startup aims to make…
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VTT Technical Research Center develops practical augmented reality application for construction
Augmented reality application for urban development Augmented reality is becoming more popular in the entertainment world, but the uses of the technology reach beyond this industry. Researchers at the VTT Technical Research Center in Finland have been working with the technology to put it to more practical uses. VTT has recently developed a new augmented reality system that is meant to be used in the field of construction and urban development. The practical uses of the technology are still not entirely known as the majority of developers are currently more…
Read MoreMarvel releases first issue of its augmented reality comic series
Augmented reality and comics make the perfect match. Acclaimed comic and entertainment giant Marvel has released the first issue of its new augmented reality line of comics. The line, called “ReEvolution,” is meant to appeal to tech-savvy comic fans that have been growing interested in augmented reality technology. Avengers Vs. X-Men Infinite #1 is the first comic in the series and is one of the first comics in the world to have AR components. The comic can be brought to life through the use of the Marvel App, which…
Read MoreOlaworks making strides in progressing augmented reality technology
Amazing technology news in the world of augmented reality. Augmented reality crowded headlines in the world of technology over the weekend after Google unveiled Project Glass – the development name for Google’s augmented reality glasses. A Korean technology startup called Olaworks is looking to make use of the momentum Google has brought to augmented reality and is showing off its new software for smart phones and other mobile devices. Olaworks has made major progress in making augmented reality more sophisticated. The company recently showed off its latest developments, which have…
Read MoreCrisis teams with UK artists to make augmented reality exhibition
Augmented reality and the art world Nine of the United Kingdom’s most famous artists have come together to partner with Crisis, a national charity that works for the benefit of the homeless. Art and philanthropy have been tied together for centuries, but never has the relationship been expressed in this way. The artists are working to create a new contemporary art exhibition using augmented reality. They will be using the Aurasma augmented reality platform to create digital content that will be linked to various pieces of art work. The…
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