augmented reality development company Archives

Aurasma augmented reality application aims to inject some practicality into the industry

12/29/2011 John Montgallo

Aurasma, an augmented reality development company, has developed a new AR feature that brings a bit of practicality to the technology. Augmented reality has long existed as a novelty that has been used by the marketing industry as a way to catch the attention of consumers. As the technology grew in popularity, this trend continued. Now, Aurasma is looking to prove that augmented reality has very practical uses, and has focused its sights on the do-it-yourself market. The company has developed a new augmented reality application for Apple and Android…

Autonomy to incorporate augmented reality with all of HP’s products

11/30/201111/30/2011 John Montgallo

Autonomy, a prestigious augmented reality development company, has announced plans to integrate augmented reality technology throughout the breadth of Hewlett-Packard’s new products. HP has begun showing interest in the technology and believes that it can be used to add value to improve customer experience. Autonomy is well known in the field of augmented reality for their uses of the technology in terms of data search and analysis. In October of this year, HP purchased Autonomy for over $9 billion. AR technology from Autonomy is expected to come to HP’s line…

Amusement industry begins to adopt augmented reality to help grab the attention of consumers

11/29/201111/29/2011 John Montgallo

Innovation is an important part of the amusement industry. With theme parks being a target for family vacations, ensuring that these families stay entertained is of the utmost importance. As technology grows more advanced, new ways to entertain audiences are being born. Kudan, an augmented reality development company based in the UK, has been lending its services to the amusement industry in the hopes of expanding the use of augmented reality technology throughout the sector. Given that AR is a highly interactive and immersion technology, its value to the amusement…