Aurasma, an augmented reality development company, has developed a new AR feature that brings a bit of practicality to the technology. Augmented reality has long existed as a novelty that has been used by the marketing industry as a way to catch the attention of consumers. As the technology grew in popularity, this trend continued. Now, Aurasma is looking to prove that augmented reality has very practical uses, and has focused its sights on the do-it-yourself market.
The company has developed a new augmented reality application for Apple and Android mobile devices that allows users to view virtual instructions for setting up a wall-mounted television and configuring an Internet router. Aurasma has plans to expand its database of AR instructions in the future, depending on how favorably consumers respond to the new application. The app provides a step-by-step walkthrough that can be accessed by any mobile device with the Aurasma augmented reality browser.
Using augmented reality as an instructional tool is something that has been tried before, but with limited success. Aurasma believes that the technology could perform well in this aspect, and hopes to begin incorporating more companies into its offering next year. For now, Aurasma will attempt to promote the practical uses of augmented reality, hoping to steer it away from the realm of novelty entertainment and gimmick marketing.
