University of Bristol launches new QR code campaign to show students the benefits of studying abroad

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The United Kingdom’s University of Bristol has launched a new QR code campaign to promote alternative places of study around the world. The campaign revolves around the fabled Clifton Suspension Bridge, located in the city of Bristol. The bridge has been a landmark in the UK for the past 150 years and the university has recreated the bridge’s likeness for their latest campaign. Using QR codes, the University of Bristol has rebuilt a portion of the Clifton Bridge and plastered the image on a billboard. The billboards can be found at Birmingham and Paddington Stations.

The billboards feature two QR codes that can be seen amidst the jumbled, blocky pattern of the overall picture. One code, when scanned with a smart phone, links to the University of Bristol website, where potential students can find out more information about the school. The other code links to a mobile website where students can find information on other place to study for the 2012 academic year. The site highlights the benefits of studying abroad and gives students a glimpse of the attraction they can visit while attending university.

QR codes are a powerful promotional tool, a fact that has not been lost on the universities of the world. More schools are beginning to adopt QR codes and other mobile technologies in an effort to reach out to a new generation that is becoming increasingly dependent upon technology.

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