Tag: qr code readers

NFC and QR codes to help mobile marketing grow to new heights

Jesse Collins
Mobile Marketing

  Interactive mobile marketing is becoming more important as consumers grow more mobile. Smart phones and other such devices have enabled people to enjoy a constant connection to the Internet no matter where they may be in the world. Because consumers are becoming less sedentary, static marketing may no longer be the best options for companies launching new marketing campaigns. Attention is being drawn to technologies like NFC and QR codes, but some companies believe that these are nothing more than a novelty. A new report from Smith’s Point Analytics,…

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Philadelphia International Airport using QR codes to promote artists

L. Green
QR code Scanning

QR code scanning for more information helps artists. The Philadelphia International Airport has announced that a new series of QR codes will be accompanying its various art installations. The airport is home to some famous works of art from Mary Smull and Anne Schaefer, which many travelers have enjoyed for years. The airport believes that adding QR codes to these works of art could help travelers experience them in a new way. The codes will begin appearing this month on art throughout the airport and can be scanned by any…

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Steely Eye Digital Media shows 23% of London advertisements not mobile optimized

Sam Lambert
QR Code Scanning

QR Code scanning stats in London QR codes are becoming a common sight throughout the London transportation system. The codes often accompany large advertisements. The codes adorn billboards as well as posters found in the subway network and have been relatively successful among tech-savvy consumers. It has been difficult for marketers to encourage consumers to scan QR codes with their mobile devices lately. While there seems to be no shortage of smart phones capable of scanning the codes, consumers have shown little to no interest in using them. In London,…

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QR codes used to help find children who have gone missing

Julie Campbell
QR codes missing children

QR codes used to help to find missing children   Milk cartons and posters displaying the image of missing children have just gone much more high tech with the addition of QR codes that can be scanned using mobile devices such as smartphones and tablets. Though the print ads still serve their purpose to help to reach a broad audience of people and find out if a missing child has been spotted, they are very limited in the amount of information that they can provide. With the addition of the…

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Lufthansa adopts QR codes as the insignia for its fleet of planes

Stephen Vagus
QR Code Campaign Lufthansa

QR codes are making travel a little easier QR codes have become a staple in mobile marketing around the world. They first grew in popularity in Japan, the land of their birth, but quickly spread to other countries where they were used in marketing campaigns designed to engage tech-savvy consumers. Though the codes have been used in numerous industries, the travel industry has had the most difficult time in incorporating the mobile technology. This difficulty is most apparent in the efforts of airlines. These companies have attempted to make QR codes…

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