QR codes have been continuing a trend of positive hype for more than a year now and are now appearing on more ads, products, and other locations than ever before. Though many have predicted that the increased use of these codes will mean that there will soon be a decline in the number of first time users, this is far from the case. In fact, the opposite is true. As the number of individuals who own smartphones continues to rise, so does the number of first time QR code users.…
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South East Labels looks to teach businesses how to use QR codes effectively
QR codes growing more popular with businesses, but not so with consumers As the number of consumers in the United Kingdom approaches critical mass, companies are beginning to realize that now is the time to make use of mobile marketing. For this reason, QR codes are becoming widely used by companies interested in reaching out to mobile consumers. These consumers have shown only mild interest in the QR codes and their associated campaigns, but the demand for the codes from the country’s companies has not shown signs of abatement. As…
Read MoreQR codes used to help find children who have gone missing
QR codes used to help to find missing children Milk cartons and posters displaying the image of missing children have just gone much more high tech with the addition of QR codes that can be scanned using mobile devices such as smartphones and tablets. Though the print ads still serve their purpose to help to reach a broad audience of people and find out if a missing child has been spotted, they are very limited in the amount of information that they can provide. With the addition of the…
Read MorePosition Marketing Group adds QR codes to its Interactive Secured Advertising Technology banners
The Position Marketing Group (PMG), an interactive and online advertising firm, has announced a new feature for its Interactive Secured Advertising Technology. The company often uses this technology for banners, which are in turn used by businesses for various marketing campaigns. The latest update to the company’s technology will enable businesses to use these banners to promote social media connections. This is accomplished through the use of QR codes. PMG has created its own QR code generator specifically for this new initiative. Social media has become a very popular medium…
Read MoreConstant Contact launches new marketing service that uses QR codes to help businesses connect with consumers
Constant Contact, an online marketing firm, has announced a new tool to help businesses and non-profit groups to connect with consumers. The company’s new tool, called Scan-to-Join, will allow businesses to create their own QR codes and attach them to sign-up forms. Using these forms, consumers can sign up for newsletters and other kinds of mailing lists that offer some kind of information. QR codes have been used in this way before by other companies to varying degrees of success. By using QR codes, Constant Contact believes that businesses will…
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