mobile augmented reality Archives

A new YouTube AR feature lets viewers virtually test products before buying

06/24/201906/23/2019 Jesse Collins

YouTube AR feature - woman applying makeup - lipstick

YouTube has launched an augmented reality (AR) program designed to benefit brands, influencers and consumers. A newly announced YouTube AR feature, allows viewers to “Virtually Try-On” beauty products. The google-owned social video platform now gives brands the opportunity to match with influencers and allow these vloggers’ viewers to test products virtually. Viewers can digitally sample makeup before buying. Using their phone’s camera, YouTube viewers who access videos with the YouTube AR feature, can use the camera like a mirror to digitally sample makeup products, such as a shade of lipstick,…

Global augmented reality market shows promise

12/09/201312/07/2013 Stephen Vagus

AR market set for strong growth Augmented reality is showing impressive growth around the world, especially as both companies and consumers begin to form a better understanding of the technology’s capabilities and current boundaries. The technology has begun having a major influence on the game industry as well as well as many others and the demand for AR platforms and services has been rising rapidly over the past several years. TechNavio, a provider of market research reports, has published a new study concerning the promise that can be seen in…

Mobile augmented reality may have a bright future

11/12/201311/09/2013 Stephen Vagus

Augmented reality could play a major role in the lives of consumers in the future Augmented reality is beginning to gain strong momentum throughout the world. The technology is often considered a novelty by many because of its uses in marketing and entertainment. Indeed, there are currently few practical uses for augmented reality, but that is likely to change in the near future, especially as mobile technology continues to grow more advanced. Juniper Research, a leading market research firm, has released a new report shedding light on the growth of…

Augmented reality market set for strong growth

08/05/201308/03/2013 L. Green

Augmented reality continues to gain momentum Augmented reality is beginning to play a strong role in numerous industries. While the technology has been restricted to the entertainment and marketing sectors for some time, it is beginning to see use in education, health care, construction, and several other fields. As augmented reality becomes more popular, its market value is increasing dramatically. A new report from Markets and Markets, a market research firm, predicts the growth that the augmented reality and virtual reality market will see in the coming years. Report predicts…

Mind Pirate takes aim at augmented reality games

07/17/201307/15/2013 Sam Lambert

Augmented reality and gaming continue to mingle The arena of wearable augmented reality systems is beginning to grow more crowded as companies like Mind Pirate enter the fray. Mind Pirate is a relatively young technology startup that has high ambitions when it comes to augmented reality. The company believes that the technology could be a perfect tool for a new generation of games and that the ideal platform for these games could be Google’s Glass. The Glass augmented reality glasses have been receiving a great deal of attention, but not…