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Social media marketing is friendliest at Facebook

04/23/201404/21/2014 L. Green

mobile commerce facebook social media marketing

According to a U.K. survey, that is the network that provides the best marketer experience. A social media marketing survey was recently conducted by a London based firm, which showed that Facebook is the platform that is the most preferred among marketers who use social channels to reach their consumers. There were 171 marketers in the United Kingdom who participated in this study. The participants were asked questions about their social media marketing preferences when it came to campaign development and evaluation. It was conducted by the Direct Marketing Association’s…

Social media marketing campaign from Marks & Spencer kicks it up

01/14/201401/11/2014 Stephanie Beck

The retailer has shown that it is becoming far more savvy in using this approach to connecting with consumers. Marks & Spencer has revealed its intentions to take an approach to social media marketing that is far smoother and that shows a greater understanding of the channel and the way that it can be successfully used. This is the next step in its overall increased investment in mobile and online commerce. The company is revealing that it is no longer a newcomer to the mobile and online advertising world and…

Mobile social media marketing will take off in 2014

01/10/201401/07/2014 John Montgallo

Currently campaigns are considered to be incomplete until they involve some level of social network. When it comes to today’s campaigns, everybody from the newest participants in the industry to those that have become experts over many years know that elements over Facebook, Twitter, YouTube, and other networks are vital to success, and now this is transitioning into mobile social media marketing, as well. A record number of Americans are now using devices such as tablets and smartphones for checking and leaving updates. Smartphone owners are using their devices to…

Social media marketing continues to be led by women

09/18/201309/14/2013 Jesse Collins

When it comes to sharing on Facebook, Pinterst, and Integram, female users lead the way. According to the latest data gathered by Pew Research Center’s American Life Project, woman are, by far, the leaders in social media marketing participation, which could mean that marketers may be focusing their mobile and online campaigns even more specifically in their direction. The recent survey by Pew has shown that women use these networking sites far more than men. The data indicated that while both men and women are using social networks, it is…

Social media marketing used by royals to announce birth of William and Kate’s son

07/24/201307/24/2013 Julie Campbell

Social media marketing - will and kate - new baby boy

When the couple brought their baby into the world, the entire globe heard about it on their favorite online networks. Even before Kate Middleton and Prince William’s new son was born, people were already talking about it online, and the royal family used social media marketing to its fullest by keeping the world up to date. When the child finally made his appearance, it was announced on Twitter and Instagram on top of traditional means. Following the initial announcement by the Duke and Duchess of Cambridge, social media marketing continued…