Tag: facebook marketing

Facebook finds success through as stronger focus on mobile marketing

Jennifer Goula
Facebook social media mobile marketing buy button

Facebook sees the majority of its marketing revenue come from the mobile space Facebook is finding a great deal of success thanks to a stronger focus on the mobile space. The social media company has announced that it has made more than $5.4 billion in revenue during the second quarter of this year, a 61% increase over the same period of 2013. Advertising accounted for $2.68 billion of this revenue, with mobile advertising accounting for 62% of this revenue. The company is quickly on its way to becoming a very…

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Social media marketing “Buy” button strategy tested by Facebook

Julie Campbell
Facebook social media mobile marketing buy button

The social network giant is trying out a new option to help its advertisers to increase their sales. Facebook has revealed that it is testing a new form of social media marketing on its platform, which includes an actual “Buy” button, which is designed to help businesses advertising over the network to be able to boost the sales that they are achieving from their efforts. This new feature will give members of the service the chance to buy products directly through the ads. The “Buy” button can be clicked in…

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Social media marketing loves the Suarez bite scandal

Julie Campbell
social media marketing puma twitter fifa world cup

Adidas may have dropped the player and the World Cup has banned him, but companies are seizing the ad opportunity. When Luis Suarez bit an opponent at a World Cup game, earning the striker a four month ban and a loss of the Adidas ads in which he had been featured, the move did manage to please some people, as companies have been taking advantage of it in their social media marketing campaigns. Among the companies that have jumped on board the controversial advertising technique were McDonald’s and Netflix. The…

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Social media marketing will come out on top at the Brazil World Cup

Jennifer Goula
brazil 2014 world cup social media marketing

Facebook, Twitter, and YouTube are all expected to cash in on ads in a big way. The World Cup is exploding with excitement and as everything comes together for this massive soccer event in Brazil, social media marketing is already making a tremendous splash in advertising and is expected to become more important than it ever has been before throughout these games. Television and radio have always been tremendously important, but mobile and social are stepping into the battle. Social media marketing is taking off at full force for the…

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Social media marketing revenues in the United States predicted to reach $15 billion

John Montgallo
social commerce media

A new report has shown that this figure will be reached by these ads by the year 2018. According to a new report that has been issued by BIA/Kelsey, the total revenues from social media marketing in the United States will rise from last year’s $5.1 billion, to reach $15 billion by the year 2018. This year’s own ad revenues will represent the largest year over year increase seen so far. It is expected to rise to break the $8.4 billion mark by the end of 2014. This is being…

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