When the couple brought their baby into the world, the entire globe heard about it on their favorite online networks.
Even before Kate Middleton and Prince William’s new son was born, people were already talking about it online, and the royal family used social media marketing to its fullest by keeping the world up to date.
When the child finally made his appearance, it was announced on Twitter and Instagram on top of traditional means.
Following the initial announcement by the Duke and Duchess of Cambridge, social media marketing continued to be used as updates and brief details about the baby and his family were revealed and messages of gladness were shared by other royal family members, such as Prince Charles, who is a grandfather for the first time.
The use of social media marketing by such a traditional institution is a significant statement about its importance.
The traditional manner of announcing a royal birth such as this one is to display it on an easel at Buckingham Palace. Though this was used, so was social media marketing. In fact, very shortly before the formal statement was sent from St. Mary’s Hospital to Buckingham Palace, the networks displayed a press release that was emailed to the media making the equivalent announcement.
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This allowed royal fans worldwide to be able to celebrate in the event at the same time that everyone else – including the media – heard the news. The press release was displayed on The British Monarchy Facebook page, as well as the Monarchy’s Instagram Page and the @ClarenceHouse Twitter page, among others.
After experiencing a time of dimmed popularity, the English Monarchy has been rising once more, with fans around the world celebrating a new couple with whom they feel they can better relate. Prince William and Kate Middleton – the Duke and Duchess of Cambridge – are carefully respecting tradition as they add new and modern flair to their corner of the royal world. Social media marketing has become an important part of their ability to connect with people at all corners of the world. This has allowed the sense of connection and celebrity to return, and has made the birth of the latest member of the family into a global celebration.