Currently campaigns are considered to be incomplete until they involve some level of social network.
When it comes to today’s campaigns, everybody from the newest participants in the industry to those that have become experts over many years know that elements over Facebook, Twitter, YouTube, and other networks are vital to success, and now this is transitioning into mobile social media marketing, as well.
A record number of Americans are now using devices such as tablets and smartphones for checking and leaving updates.
Smartphone owners are using their devices to open emails, browse the web, and check and leave updates on their favorite networks. This has made it inevitable that mobile social media marketing would become a very important element in the complete campaigns. This year, it is expected that it will skyrocket in its importance across the complete digital landscape. It is being anticipated that its value will break previous records.
The importance of mobile social media marketing will only continue to increase with smartphone penetration.
Marketers are discovering that a growing number of their Facebook “likes”, for example, are coming from smartphone and tablet users, every day. People are using those devices to check their profiles on a very regular basis. In fact, among smartphone and tablet users, more than 50 percent who have Facebook accounts will check them on a regular basis over those devices.
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It is believed that only six hours of weekly social media can help to boost the traffic to a company’s full website. This means that by spending just slightly under one hour per day on this presence can help to generate a traffic increase to websites in an important way. This was reported to be the case among 74 percent of marketers.
While Facebook still reigns supreme when it comes to mobile social media marketing, Google+ is rapidly carving its own position into a growing section of the market. Almost half of all users of social media also have an account with Google+, and the number that are using their accounts over smartphones and tablets is increasing, as well. Pinterest is also expected to be massive, this year, after having recorded the most rapid growth, last year.