IBM has made an announcement as the most recent element in its Smarter Commerce initiative, launching a new software that makes it easier for consumers to browse, and purchase retail items using social networks and mobile devices.
IBM is putting the spotlight on its ability to boost the ability of retailers to engage their clients by assisting them in taking advantage of rapid changes in the way the digital marketplace is always changing, so that customer demands can be better met, performance can be improved, and digital age customers will find them more appealing.
The IBM Smarter Consumer Survey has also just been released as a part of the initiative. It pointed out that consumers are currently seeking to be able to communicate more effectively with retailers through the media channels they like and use the most, and that they are looking to obtain a more personalized experience while they shop.
It went on to indicate that consumers are becoming more willing to provide information to the retailers they like the most in order to allow that business to become better aware of when, how, and where they want to be approached.
IBM has kept these factors in mind as it released its new software with social media and mcommerce capabilities. The new Mobile Commerce software is now available for mobile users with Apple- or Android-based devices, as it integrates with apps for those operating systems in order to provide a more engaging shopping experience. Retailers can use the applications to rapidly build their own mobile storefronts for these devices.