More than nine out of every ten marketers in the United States are now targeting smartphone carrying consumers. The latest figures in advertising have just revealed that 90 percent of the leading hundred American advertisers have started to implement some form of mobile marketing techniques within the last year. This data was revealed in a report that was just released regarding trends in the use of these ads. The report was produced by the ad monitoring service called Competitrack. All of the 94 companies that have implemented mobile marketing techniques…
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Spammers take aim at mobile phone users
Spamming techniques under a watchful eye. Text messages have become the latest target for marketers who use spamming techniques to reach a broad audience in a similar way to that which has already been filling email junk folders for many years. According to Ferris Research, in 2011, it is estimated that American consumers received approximately 4.5 billion texts with spam ads. This was more than twice the number that was received in 2009, when there were an estimated 2.2 billion spam texts. Though the problem has not yet grown to…
Read MoreCommerce has gone mobile and it’s time to join in
Mobile commerce for every business type budget Though there continues to be an increasing amount of attention paid to online commerce, many companies are overlooking the true trend that is currently in the middle of an explosion, and that is mobile. It seems that with every passing day, consumers are being provided with a new way to use their devices to enhance their mobile shopping experience, whether that be by scanning a QR code on a bus shelter or magazine ad, performing a price comparison with a specialized app, downloading…
Read MoreAmazon gives its mobile commerce a boost
Mobile commerce and Amazon go hand and hand According to Bloomberg, Amazon has been trying out a new service that will allow tablet owners to use mobile apps to make item purchases. This is expected to give the online marketplace’s tablet, called the Kindle Fire, a significant place in mobile commerce among its users. ABI Research data has shown that over the next five years, the total revenues from mobile apps – including in-app purchases and pay-per-downloads, as well as in-app advertising and subscriptions – will explode. In fact, they…
Read MoreProxama and Hot Source team to push mobile marketing forward
News on mobile marketing… As NFC technology grows more popular around the world, companies specializing in the technology and mobile marketing are coming together to ensure their place in an expanding industry. Proxama, a developer of NFC technology and mobile marketing firm, has announced its partnership with Hot Source, a digital marketing company based in the United Kingdom. Together, the companies will work to expand the reach of mobile marketing through the use of NFC tags and a new mobile marketing platform that was unveiled at the Near Field Norwich event…
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