For your information, around 65% of Americans have a smartphone of their own. This means they have the liberty to browse whatever they want on the internet. Be it a new product or service; the availability of smartphones has speeded up things. In simple words, the use of mobile phones is not just a part of the future but has also changed the dynamics of the business world. Long story cut short, mobile communication has emerged as a top-notch tool for a lot of people throughout the US. According to…
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Mobile commerce benefits from 4G availability
The increasing adoption of this high speed tech is encouraging consumers to shop and browse more over smartphones. A recently released report from the United Kingdom has now revealed that as high speed 4G technology achieves greater adoption rates, mobile commerce has also been increasing in its appeal and popularity, as users with faster internet on their smartphones brows and shop more while they’re on the go. The added connection speed gives mcommerce the ability to provide a much more engaging experience. The report was based on a research survey…
Read MoreApple is becoming more aggressive with mobile payments
E-commerce is playing a major role in Apple’s business E-commerce may be becoming one of Apple’s most important priorities. The company has, for years now, been involved in the digital and mobile spaces thanks to its iTunes platform. During Apple’s second quarter earnings call this year, CEO Tim Cook noted that the iTunes platform is the company’s second-fastest growing business currently, just behind the company’s hardware interests. E-commerce currently represents one of the company’s most profitable business segments as well, and this is one of the reasons why Apple has…
Read MoreMobile commerce should expand by 15 percent this year
A new report from InMobi has indicated that the channel is seeing steady positive growth. The 2014 Global Mobile Media Consumption Report has now been released by InMobi that has provided some insight into the latest trends and predictions regarding mobile commerce and the direction that it is taking. The report has looked into the latest habits and trends relating to mobile media. The findings from this report have revealed some details that don’t come as much of a surprise in terms of being true technology news. For example, it…
Read MoreMobile commerce conversions are based on experience
Improvements to the way that shoppers can use their devices can make all the difference. Although consumers are keen to start taking part in mobile commerce, there are many device users who are still failing to use their smartphones and tablets to actually make a purchase. There have been many guesses as to why mcommerce is failing to live up to its potential. Although security issues have been cited, there have been a number of other theories that are starting to grow about the actual consumer experience, itself. Mobile commerce…
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