mobile shopping Archives

Digital wallets could prove very expensive for conventional banks

01/09/202301/07/2023 Jorge Gonzalez

As these payment apps and services grow in number and use, banks could lose out on billions in transactions. Consumers worldwide are increasingly using digital wallets to complete transactions both online and while in-store shopping, which means that banks stand to lose out on billions in transactions that would traditionally have belonged to them. What has yet to be seen is if those banks will pivot to keep up with their primary online competition. As digital wallets such as PayPal, Apple, and others are adopted at a rapid rate in…

Mobile commerce to see 68 percent growth by the close of the year

05/17/202205/13/2022 Sam Lambert

As a growing number of people shop on their smartphones, companies see more income from apps. Mobile commerce has been taking off – particularly since the start of the pandemic – meaning that companies with online strategies focusing on smartphone shoppers have been winning out. The trend is only expected to continue through until the end of this year and beyond. According to a recent eMarketer report, online shopping will have reached $845 billion by the end of this year. Moreover, mobile commerce is expected to drive about half of…

M-commerce sales to double by 2025, reaching over $700 billion

05/16/202205/13/2022 Jorge Gonzalez

An eMarketer study predicts that smartphone-based sales will continue their skyrocketing rate. Back in 2020, m-commerce sales took off by 41.4 percent, continued their growth last year and are expected to continue on that path throughout this year as well, according to a recently released eMarketer report. Mobile shopping was already rising fast but the pandemic spurred things on even faster. According to the report, m-commerce sales are expected to see another 15.2 percent growth rate this year, bringing them to the $359.3 billion by the close of 2022. The…

Mobile commerce takes off in Africa as digital economy explodes

03/11/202203/10/2022 Stephanie Beck

The continent is seeing a boom on the channel, led by Egypt, Nigeria, Kenya and South Africa. Mobile commerce moving Africa’s digital economy forward, led by Nigeria, then Egypt, Kenya, and South Africa. The continent’s online economy is greatly based on the use of smartphones throughout the population. The Department for International Trade (DIT) recently released a whitepaper titled “Towards a flourishing digital economy for all – a spotlight on Africa”, with the Mobile World Live team at the GSM Association. The whitepaper was released on the edge of the…

Wish rolls out shoppable video feature on its app

02/17/202202/16/2022 L. Green

The digital marketplace is unveiling a new space it’s calling “Wish Clips” to entice people to buy. E-commerce giant Wish has announced that it is launching a new shoppable video feature called “Wish Clips”, designed to draw more consumers to make purchases. The feature was created to provide consumers with an enhanced experience for product viewing. The shoppable video experience lets app users learn more about the products they’re considering. It will help them to better picture the way it can be used or worn. While watching, they simply need…